The conversational era is already a reality for large companies that interact with their customers through messaging apps.Blip, the leading conversational intelligence platform that connects companies and consumers on social apps, is known for developing Intelligent Contacts for major brands such as Dell, GM, Itaú Unibanco, Stellantis, Claro, and others, enabling them to sell, engage, and build relationships with consumers on apps like WhatsApp and Instagram. Now, the company is expanding its business model to also impact how micro and small businesses interact with their customers.
Blip is starting to offer messaging solutions with Artificial Intelligence to become a partner of micro and small entrepreneurs, as it believes that the future will be conversational for everyone. The novelty is initially launched to the market for free and alongside the announcement of Meta's new SMB API Solution, "Business-on-App," which allows the coexistence of functionalities from WhatsApp Business App and WhatsApp Business API, focusing on micro and small businesses.
"A small entrepreneur who owns a fashion store in Brás, for example, can use automated WhatsApp service to instantly respond to their customers' most frequent questions, such as product information, prices, and payment methods," explains Sérgio Passos, Chief Product Officer (CPO) and co-founder of Blip.Blip Go's AI understands customer messages and responds with information configured by the retailer, ensuring more natural and dynamic conversations. "This speeds up the service process, improves the customer experience, and reduces the risk of losing sales to competitors," he/she/they adds.
Among the main services offered in this beta version of Blip Go for micro and small entrepreneurs are intelligent AI automation for customer service, which allows you to configure automatic responses to frequently asked questions and manage interactions with customers quickly and efficiently; sending messages to lists and distribution, which enables the sending of targeted campaigns, such as promotions and news, strengthening engagement with the customer base; and, in a second stage, it will be possible to monitor campaigns with reports of how many customers interacted with the links sent, helping the entrepreneur to understand what works best to increase their sales.
“With a simple, affordable and powerful solution, Blip Go reduces the barrier to entry for small businesses to start using intelligent conversations on WhatsApp. This model allows for progressive growth, where companies can start on the basic plan and, as they evolve digitally, migrate to more robust solutions within Blip”, says Sérgio.
In the last year, Blip raised $60 million in a Series C investment round, led by SoftBank, with participation from Microsoft. The amount will be used to accelerate Blip's international expansion and continue the development of new products, especially those that utilize AI. Furthermore, the company plans a significant investment in 2025 in the research and development sector.
“We endorse the Company’s purpose of investing in constant innovation, offering new tools to make life easier for Brazilian entrepreneurs. Blip was created by microentrepreneurs and aims to bring digital accessibility to everyone in the market. This is a solution specially designed for micro and small entrepreneurs with low digital maturity to use cutting-edge technology to improve their relationships with customers and thus be able to grow,” says Sérgio.
Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can registerthis siteThe onboarding process involves a waiting list during the initial launch phase of the solution. Additionally, the company created a VIP group, and entrepreneurs who participate will have early access to news about the product and its development, educational content such as articles, ebooks, and videos that will help grow their business, among other updates.
