After more than a year of development, Bemobi (BMOB3), a leader in payment solutions for essential recurring services, announces the launch of the Pix Orchestrator. This new feature of the Bemobi Pay platform, which integrates and automates all Pix payment methods, offers greater resilience, efficiency, and control for recurring service companies such as utilities, telecommunications, internet providers, and educational institutions.
Since its launch in 2020, Pix has experienced meteoric adoption and has established itself as an essential payment method for businesses and consumers. However, as new modalities have emerged – such as Automatic Pix, Pix via biometrics, contactless payments, integration with digital wallets, and soon, Pix installments – the operation has become more sophisticated, but also more complex.
Integration with multiple banks, checkouts, and legacy systems has made the payments environment more difficult to manage and less predictable. The Pix Orchestrator emerges to solve this scenario, unifying flows and automating processes – without the need for lengthy projects or complex integrations.
“Pix has transformed the way we pay, but the way we manage these payments still needed to be transformed. The Orchestrator was created to simplify this process and ensure that Pix operates strategically, stably, and intelligently within companies,” says Pedro Ripper, CEO of Bemobi. “Many companies still operate in a fragmented ecosystem, depending on a single provider and unable to exploit the full potential of the system. The result is low adoption of more efficient methods, such as Automatic Pix, and a lack of preparedness to deal with instabilities, directly impacting revenue. For us, it's not enough to offer payment via Pix; it's necessary to orchestrate it, eliminating all these barriers.”
Bemobi's new solution acts as an intelligent decision engine, capable of identifying the most efficient and secure route for each transaction, adapting to the context of each client and channel (web, app, WhatsApp, POS). If an institution is offline, the system automatically redirects the payment to another partner bank, without impacting the end consumer.
The Smart Retry feature automatically reprocesses failed payments and triggers alternative methods – such as credit card or payment link – ensuring billing continuity and reducing losses. Furthermore, Bemobi Pay adopts the BYOP (“Bring Your Own Pix”) model, allowing each company to connect their own bank's Pix system within the platform, gaining autonomy and reducing dependence on a single provider.
To make the implementation of new Pix functionalities faster and simpler for end customers, Bemobi Pay abstracts a layer of complexity for businesses. For example, in Pix Automático, the platform was developed to operate in hybrid environments, connecting to modern systems via APIs and to legacy systems via CNAB files. This flexibility allows large companies in the recurring services sector to modernize their payment operations without the need for complex and time-consuming projects.
“The true evolution of Pix for businesses lies in the intelligence surrounding it — in its ability to guarantee revenue, predict failures, and adapt quickly to new modalities. In a short time, it will be unthinkable for a large corporation to operate without a Pix orchestration,” concludes Ripper.
