Kumulus announced this week a new phase of global expansion that will unify international operations. Named "One Kumulus," the restructuring aims to consolidate the company's presence in markets such as the United States, England, Ireland, and Portugal, where it has had active clients since 2023. With this new unified strategy, the company projects to double its revenue in the next three years, reaching R$ 70 million.
To lead this new phase, Thiago Iacopini, who was responsible for Kumulus's expansion into the international market, returns to the CEO position, now with the responsibility of leading the global operation, which will have the English unit as the holding; he will oversee all business units across all countries in a unified manner. "This past year has been a great learning experience, especially regarding the demanding cultures of the American and British markets. Our current strategy is to leverage this experience to further strengthen our global presence and establish Kumulus as a strategic partner in our clients' digital transformation," highlights Iacopini.
In the last two years, international expansion has been responsible for a significant part of the company's growth and now accounts for 30% of the total revenue. The goal with this global unification is to double this revenue, with half of the growth coming from the international market. Aligned with Kulumus's new business strategy is the strengthening of its role as a Trusted Advisor in digital transformation, expanding the service portfolio and positioning itself as a long-term business partner for clients.
To achieve this, the company must focus on end-to-end solutions in cloud computing, application modernization and artificial intelligence, having already been approved by Microsoft as an AI Design Capable Partner, recently announced.
A characteristic embedded in the company's DNA is the strategic use of artificial intelligence to provide efficient digital transformation for clients. "The market is flooded with AI, so the secret is how to use it. Here at Kumulus, we understand that we got ahead because we started working and investing in this type of technology very early. From the beginning, Kumulus worked with what led to the AI we know today, with Large Language Models (LLMs). Through our partnership with Microsoft, we were one of the first companies in Latin America to receive an Advanced Specialization in Analytics from Microsoft Azure, and today we are an Azure MSP Expert," comments Iacopini.
With the aim of strengthening the international commercial structure, in this new phase Kumulus will also have the return of Flavio Costa, this time as Commercial Director. He will be responsible for unifying sales operations across different countries and strengthening the synergy between the units. "The unification of our international sales operations is a strategic milestone for the company, enabling us to offer a more integrated and efficient experience to our global clients. With this new strategy, we are able to align different cultures, processes, and business models, strengthening our position as a digital transformation partner for large organizations. Our track record of success in high-impact projects and strategic alliances empowers us to drive innovation and competitiveness, helping these organizations advance their businesses," says Costa.
The strategic partnership with Logicalis, the group to which Kumulus is integrated, also plays a key role in this new phase of the company. According to Iacopini, Logicalis has been a strategic channel for distributing services abroad, facilitating its entry and consolidation in new markets.
“With a history of innovation and leadership in thecloud computingand AI, Kumulus reinforces its commitment to continue delivering high-impact solutions to its clients and partners," emphasizes the CEO. Among the company's recent achievements are being recognized as Microsoft Partner of the Year in 2022 and 2023, as well as new certifications that attest to excellence in delivering artificial intelligence and data analysis projects.
