The Kore.eat, leader in generative AI platform technology and enterprise conversational solutions, announces Celso Ferraz do Amaral, as the new Director of Sales & Partnerships Brazil and South America, like Argentina, Chile and Paraguay. The new executive arrives with the goal of defining and implementing sales strategies, be closer to customers, in addition to establishing relationships with strategic partners for the company
For Amaral, expanding artificial intelligence (AI) services and strengthening partnerships is one of the main points of your work at the company. "I have very high expectations in terms of applying Generative AI in our clients' business processes", focusing on the financial services segments, retail and communications, what are target sectors for Kore.there in the region. Furthermore, let's work very hard with partnerships, expanding both local partners and Global System Integrators – GSIs, training them to integrate solutions from the Kore platform.AI in our clients' business processes, comment on the new commercial director of Kore.eat
Amaral is coming from Onfly, corporate travel startup based on SaaS technology, but with your vast experience in the market and specializations, the executive has already worked for other major players in the market, like IBM, Avaya, SAP and Zendesk, where in three years it reached 75 clients in Latin America, with conversational solutions integrated into WhatsApp, since the project started from scratch
The growth of partnerships in southern Latin America will be one of the focuses of the executive. For Amaral, it is essential to have three to four partners per country, trying to reach between twelve and fifteen partners for 2025, that are specialized in the industry segment, as government, retail, health, energy, financial and among others. Counting on a partnership growth strategy of around 100% for the next year, the company currently has three partners in Brazil, two in Argentina, one in Chile and one in Paraguay
Amaral considers measuring gains and financial return for clients as the main challenge to be faced in his new journey. We need to create business processes and use cases by vertical, that achieves a tangible Return on Investment metric – ROI, because the client is looking for something measurable in ROI, productivity, gain, risk management and compliance. This is the challenge, how to create project prototypes that we can measure the return and gain for our clients, explain the executive
Celso Amaral has degrees and specializations, like engineering, at the Aeronautics Institute of Technology – ITA; postgraduate degree in business administration from EAESP / FGV; leadership for senior executives, no Stan Slap Institute; specialization in corporate finance, by Babson College; specialization in organizational leadership, by the Center for Creative Leadership – CCL and specialization in mergers and acquisitions (M&A), by The Wharton School. "I am very happy to be part of the Kore team".therefore being a solid company in the market, she has existed for a decade, in addition to being ranked first in the highlighted quadrants by research institutes and having its experience proven by hundreds of clients around the world, exalts Amaral
The Kore.she is a software developer and specializes in conversational solutions, founded in 2014 and today has about 1.000 collaborators, being more than 70% made up of developers and specialists. The company has physical offices in the USA, United Kingdom, India, Japan and South Korea, beyond Brazil, where the company has been present since 2022. Most of your clients are in North America, Europe and Asia. More than 100 million consumers and 500 thousand employees of companies have already interacted with conversational platforms of virtual assistants created by the platform. The Kore.ai (matrix) recently went through a series D investment round, in which it raised $150 million
