In a globally expanding market, Koin, a fintech specializing in simplifying digital commerce, will invest around R$30 million to advance its anti-fraud solutions in Brazil and Latin America in 2025. Driven by the increase in digital transactions and the sophistication of fraud attempts, the fintech aims to expand its portfolio and introduce new technologies to ensure increasingly secure transactions in e-commerce.
“Our goal is to provide retailers with access to quality anti-fraud solutions with features such as biometrics and 3DS, an e-commerce authentication protocol, which increases transaction security and generates a better shopping experience, to prevent losses in online purchases,” explains Dieter Spangenberg, Chief Payments and Fraud.
Developed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin's solution uses artificial intelligence and machine learning to analyze transactions in real time, identifying suspicious patterns and fraudulent behavior.
Studies indicate that, in just the first nine months of 2023, R$ 41.4 billion in losses were avoided in the country thanks to authentication and fraud prevention tools. According to theGlobal eCommerce Payments and Fraud Report, by 2024, retailers in Latin America spend almost twice the global average to manage payment fraud (19% versus 11%), especially SMEs with revenues between US$50,000 and US$5 million in annual e-commerce sales.
For the consumer, the lack of security when shopping online also brings losses. A recent survey by Koin itself on the landscape of scams and virtual frauds showed that consumer vulnerability remains a threat. According to the survey, 62.4% of Brazilians have experienced some attempt of a virtual scam, most of them (41.8%) on shopping websites.
Therefore, the evolution of anti-fraud solutions is essential to simplify transactions and provide a smoother shopping experience for the brand partners' consumers. "We are leaders in Argentina and are steadily growing in Brazil, offering essential tools to ensure consumer safety and protect companies against financial fraud," highlights Spangenberg.
Koin operates in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay and Chile, and already has major clients such as Decolar and Jetsmart, Nike, Frávega, Indrive, Simmons, Clickbus and Reebok, helping to offer secure and flexible payment solutions in several countries.
Focus on transactions in the Koin app
In parallel, the fintech invests in transactions through its own app. Since its launch just over a year ago, the app has surpassed 1.5 million downloads and is experiencing a monthly growth rate of over 50% in transaction volume. According to Lucas Iván Gonzalez, Chief Product Officer and Chief Commercial Officer of the Company, "60% of Koin's daily operations come from the app, which has been increasingly used by consumers when seeking credit to make installment purchases in their favorite stores."
"With the variety of payment methods, in addition to the benefits provided to the consumer in our app, we expect to triple the transaction volume in 2025," highlights the executive.
In 2025, Koin aims to consolidate its presence in BNPL with an increasing diversification of segments, such as tourism, education, clothing, cosmetics, sports, and pets. According to the fintech executive, the goal is to expand the democratization of credit to new areas of consumption in Brazil.
The continuous strengthening of the client portfolio, combined with the growth of the app and the expansion of anti-fraud solutions, aims for Koin to establish itself as a leading player in digital financial inclusion. "Our goal is to chart a solid path to lead the anti-fraud market in Latin America and BNPL in Brazil, developing products and partnerships that bring accessibility and flexibility to merchants and consumers," Gonzalez adds. In a globally expanding market, Koin, a fintech specializing in simplifying digital commerce, will invest around R$30 million to advance its anti-fraud solutions in Brazil and Latin America in 2025. Driven by the increase in digital transactions and the sophistication of fraud attempts, the fintech aims to expand its portfolio and introduce new technologies to ensure increasingly secure transactions in e-commerce.
“Our goal is to provide retailers with access to quality anti-fraud solutions with features such as biometrics and 3DS, an e-commerce authentication protocol, which increases transaction security and generates a better shopping experience, to prevent losses in online purchases,” explains Dieter Spangenberg, Chief Payments and Fraud.
Developed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin's solution uses artificial intelligence and machine learning to analyze transactions in real time, identifying suspicious patterns and fraudulent behavior.
Studies indicate that, in just the first nine months of 2023, R$ 41.4 billion in losses were avoided in the country thanks to authentication and fraud prevention tools. According to theGlobal eCommerce Payments and Fraud Report, by 2024, retailers in Latin America spend almost twice the global average to manage payment fraud (19% versus 11%), especially SMEs with revenues between US$50,000 and US$5 million in annual e-commerce sales.
For the consumer, the lack of security when shopping online also brings losses. A recent survey by Koin itself on the landscape of scams and virtual frauds showed that consumer vulnerability remains a threat. According to the survey, 62.4% of Brazilians have experienced some attempt of a virtual scam, most of them (41.8%) on shopping websites.
Therefore, the evolution of anti-fraud solutions is essential to simplify transactions and provide a smoother shopping experience for the brand partners' consumers. "We are leaders in Argentina and are steadily growing in Brazil, offering essential tools to ensure consumer safety and protect companies against financial fraud," highlights Spangenberg.
Koin operates in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay and Chile, and already has major clients such as Decolar and Jetsmart, Nike, Frávega, Indrive, Simmons, Clickbus and Reebok, helping to offer secure and flexible payment solutions in several countries.
Focus on transactions in the Koin app
In parallel, the fintech invests in transactions through its own app. Since its launch just over a year ago, the app has surpassed 1.5 million downloads and is experiencing a monthly growth rate of over 50% in transaction volume. According to Lucas Iván Gonzalez, Chief Product Officer and Chief Commercial Officer of the Company, "60% of Koin's daily operations come from the app, which has been increasingly used by consumers when seeking credit to make installment purchases in their favorite stores."
"With the variety of payment methods, in addition to the benefits provided to the consumer in our app, we expect to triple the transaction volume in 2025," highlights the executive.
In 2025, Koin aims to consolidate its presence in BNPL with an increasing diversification of segments, such as tourism, education, clothing, cosmetics, sports, and pets. According to the fintech executive, the goal is to expand the democratization of credit to new areas of consumption in Brazil.
The continuous strengthening of the client portfolio, combined with the growth of the app and the expansion of anti-fraud solutions, aims for Koin to establish itself as a leading player in digital financial inclusion. "Our goal is to chart a solid path to lead the anti-fraud market in Latin America and BNPL in Brazil, developing products and partnerships that bring accessibility and flexibility to merchants and consumers," completes Gonzalez.
