The modelCompre Agora, Pague Depois(BNPL) is on an upward curve globally and is also gaining strength in Brazil. In 2023, the global volume of BNPL transactions reached $316 billion—an 18% increase compared to the previous year—and the projection is for an annual growth of 9% until 2027, reaching $452 billion in transactions, according to the 2024 Global Payments Report.
The trend is already impacting consumer behavior and the payments sector, driving the integration between BNPL and traditional credit by banks, technology companies, retailers, and regulators. In Brazil, Koin – a fintech specializing in simplifying digital commerce – has been standing out as a pioneer and leader in the development of the modality, with tailored solutions for the consumer's digital journey and the reality of the national retail sector.
In Latin America, the scenario is one of development. In 2023, BNPL accounted for only 1% of the transaction volume in regional e-commerce. However, the projection is for accelerated growth, with an annual rate of 35% between 2023 and 2026, according to data from PCMI (Digital Payments and E-commerce in Latin America 2023-2026).
In Brazil, the model is also beginning to gain strength. A Morgan Stanley survey based on 150 e-commerce sites revealed that 18% were already accepting BNPL in the first quarter of 2024. Although the number is still modest compared to markets like Mexico and the United States, the trend is for significant expansion.
"This progress is strongly driven by consumer behavior, who are increasingly seeking flexibility and payment options that suit their needs. At Koin, we are focused on offering secure and affordable solutions, allowing more people to have control over their purchases without compromising their budget," explains Raphael Valente, Chief Risk Officer of Koin.
Furthermore, in Brazil, the environment is especially favorable. The culture of installment payments has deep roots, dating back to the 1980s and 1990s, a period of economic instability and scarce credit. With the consolidation of e-commerce, the popularization of Pix, and barriers to credit access via credit card, BNPL emerges as an evolution of this behavior—more flexible, digital, and accessible. "Installment payments have always been part of Brazilian consumers' habits. BNPL modernizes this experience, making access to credit simpler, more inclusive, and tailored to the needs of the digital consumer," says the executive.
This movement occurs amidst the growing digitization of payment methods in the country. According to the Febraban Banking Technology Survey (2024), seven out of ten banking transactions in the country are carried out via mobile devices — a 251% increase between 2019 and 2023. Additionally, 72% of digital users are consideredheavy users, conducting more than 80% of their transactions through digital channels. For example, contactless payment was adopted by 61% of card users in 2024, compared to 48% the previous year, according to ABECS data.
In this scenario, the executive highlights that Koin was born with the purpose of democratizing access to responsible consumption. "Today, in addition to being a reference in the BNPL sector, we work to foster a healthy credit ecosystem in Brazil, in partnership with retailers and financial market players," emphasizes Koin's CRO, highlighting the strategic role of the fintech in the country's model development.
With a strong presence in retail, cutting-edge technology, and a focus on the customer experience, Koin continues to lead the adoption of BNPL in Brazil, helping to make credit more accessible, secure, and integrated into consumers' new digital reality.
