Koin, a fintech specializing in financial solutions for digital commerce, expands its presence in the Installment Pix segment by forming new strategic partnerships with major brands in Brazilian retail. Companies such as Boca Rosa Beauty, Marisa, Livelo, TNG, and Livo are now offering the Buy Now, Pay Later (BNPL) option — or Buy Now, Pay Later — which allows consumers to purchase products immediately and split the payment into installments without the need for a credit card.
The Installment Pix consolidates itself as an affordable alternative for those seeking financial flexibility. With the possibility of splitting payments via Pix transfer, the solution broadens access to credit and simplifies the shopping journey, benefiting both consumers and retailers. "The evolution of e-commerce and the increased use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. Therefore, Pix Installments is one of the major bets for BNPL," explains Ignacio Croce, commercial director of Koin.
Brands strengthen Koin’s payments ecosystem
The new partners of Koin are references in their segments. Boca Rosa Beauty, led by influencer Bianca Andrade, moves millions annually in the beauty sector. Marisa, a giant in the fashion retail industry, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for its diverse clothing mix, while TNG is recognized for its quality and contemporary design. Livo, established in the premium eyewear segment, reinforces the diversity of the fintech's client portfolio.
According to the executive, BNPL, together with Pix, represents the digital payment method with the greatest growth potential in the country. "The BNPL proposal is to offer a more accessible and straightforward payment experience," he/she/they highlights. According to the deadlines and conditions, the installment plan can be made interest-free or with reduced rates, making it an attractive solution for different consumer profiles.
The addition of major brands to Koin's portfolio confirms the growth trend of BNPL. "In our surveys, we identified that 25% of the top 100 national e-commerce sites offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market will surpass US$10 billion in the coming years," comments Croce.
