With the rise of fraud in the digital environment, ensuring transaction security without compromising the consumer experience has become one of the biggest challenges in online retail. Businesses need solutions that protect their customers without causing friction in the purchasing process.
To face this scenario, Koin, a fintech specializing in payment methods and fraud prevention, launched KoinTrueMatch in Brazil. This innovation offers a quick and intelligent verification for e-commerce, allowing them to validate in milliseconds whether the card used belongs to the holder of the provided document, all transparently, without compromising the flow of the shopping journey.
“With KoinTrueMatch, we are taking online transaction security to a new level, combining cutting-edge technology and advanced intelligence to offer merchants a robust and effective solution to combat fraud. Our commitment is to ensure that protection against fraudulent activity does not compromise the consumer experience, allowing companies to maximize their sales with confidence, without sacrificing agility and conversion,” said Alejandro Morón, Director of Fraud Prevention at Koin.
Most e-commerce sites cannot confirm if the cardholder and the buyer are the same person, as this information is protected by the issuing banks. KoinTrueMatch addresses this gap with instant verification, allowing merchants to quickly validate card ownership. However, this check does not automatically block suspicious transactions.
Legitimate purchases, such as those made with family members' cards, are analyzed with contextual intelligence, avoiding unjustified rejections. High-risk purchases, such as last-minute airline tickets from suspicious locations, receive automatic alerts to reinforce the decision-making of merchants.
Biometrics and advanced validation
To further enhance security, the solution can be combined with facial biometrics. With a selfie and a photo of the document, the system confirms the buyer's identity and cross-references the data with government databases in Brazil, ensuring accurate and reliable validation.
Another diferencial of the tool is its dynamic friction approach, a model that adapts the level of security to the client's profile. Repeat buyers with a reliable history go through checkout without additional barriers, while new accounts or suspicious transactions undergo extra validations. This approach ensures security without compromising the user experience, allowing merchants to reduce fraud without negatively impacting sales.
