The companies Kivi and Rocket Lab, both belonging to the same global digital technology and media group, they announce a strategic alliance to operate in an integrated manner in Brazil and Latin America. The goal is to strengthen the group's App Growth Hub, providing a smoother experience, complete and efficient for agencies and advertisers in the region.
With this union, the Connected TV (CTV) solutionpowered byKivi is officially incorporated into Rocket Lab's portfolio, that already has an established presence in the country, serving clients like iFood, Globoplay, Magalu and Natura. The operation continues with Rocket Lab as the main commercial interface, maintaining excellence in the execution and management of media campaigns.
We are excited about this integration, which further positions us as a strategic growth hub for apps and brands. We believe in building connected and personalized solutions, focusing on the real impact for our clients' businesses, comments Daniel Simões, Country Manager of Rocket Lab.We join forces through an increasingly comprehensive solutions hub to transform the way brands grow and engage with their audiences, from attraction to engagement, complement.
The new structure allows partners and advertisers to have at their disposal, at a single point of contact, a complete portfolio of channels and media formats, including
- CTV (Connected TV)
- Apple Search Ads
- First-impact Ads (OEM)
- Programmatic Ads
- Reach Beyond (publicity indiverse native apps)
- Braze x Rocket Lab (customer engagement platform)
This transformation represents an important step in consolidating a more agile ecosystem, connected and focused on sustainable results for brands and apps in Latin America.
