Kirvano, a platform that transforms knowledge into digital businesses and is a reference for infoproduct producers and content creators, is adding automatic PIX (Brazilian instant payment system) as an additional recurring payment feature. With this new option, customers will be able to purchase courses, mentorships, participate in communities, and access other digital products immediately and at no additional cost.
“Automatic PIX is an opportunity for companies and digital product creators to reach new customers, such as those who couldn't access subscriptions due to a lack of credit cards. Furthermore, it allows entrepreneurs to better manage cash flow and reduce transaction costs. Consumers, in turn, have greater financial control, transaction security because there is no data sharing, and can cancel directly in their bank's app,” explains Alexandre Brito, co-CEO and head of the payments ecosystem at Kirvano.
According to Abecs, the Brazilian Association of Credit Card and Services Companies, recurring card payments grew by 88.5% in just two years. Debit card transactions totaled R$ 2.6 billion in recurring transactions in 2024, with an average ticket of R$ 36.35. For recurring credit card transactions, which totaled R$ 100 billion in the same period, the average ticket was R$ 84.77. The addition of Pix Automático (automatic payment system) is expected to increase the total amount of recurring payments in the market.
Kirvano has 2.4 million customers – including infoproduct creators, affiliates, and co-affiliates – and 140,000 products such as courses, ebooks, and mentorship programs. Founded in 2024 by Lorram Félix, who remains as co-CEO and leads innovation and technology strategies, the business's purpose is to transform the lives of those who teach and do business online, understanding that behind every sale lies a dream to be fulfilled, coupled with the mission of facilitating that path with simple and efficient technology.
