KingHost, a leading company in digital solutions and part of LWSA, announced the official launch of WEB Monitoring, a tool developed to transform the way digital marketing agencies, IT professionals, and companies handle the availability and performance of their websites, APIs, and online platforms.
Aimed especially at the national market, the solution stands out as the first Brazilian tool in the segment, with operation and billing in reais, as well as offering a simple and intuitive user experience, even for those without advanced technical knowledge.
In a scenario where every second of instability can mean significant losses, especially in digital campaigns and operations, WEB Monitoring emerges as the solution to the main challenges faced by agencies and companies with high digital dependence.
Offline sites, unavailable APIs, or slow loading times are situations that directly affect campaign performance and user experience. To avoid these losses, WEB Monitoring allows real-time tracking of accessible URLs, proactively identifying availability and performance issues.
WEB Monitoring is ideal for IT or digital marketing professionals, developers, marketing agencies, software factories, and companies with high digital dependence — such as online stores and SaaS platforms — among other profiles that require stability and quick response times to keep their operations active.
Lívia Lampert, Product Manager at KingHost, explains that the solution performs continuous monitoring of websites, APIs, and other critical URLs, sending personalized alerts via email or Telegram whenever there is any abnormality — such as outages, common errors, or slowness. "With this, agencies can act quickly, avoiding negative impacts on their clients' businesses," he/she/they highlights.
"This means, in practice, a reduction in financial losses by detecting failures such as a 500 or 404 error before they cause real damage, as well as providing full control for monitoring critical projects 24/7. A common example is an online store that identifies a 500 error in time and manages to restore operation before it affects sales. This type of agility is essential for those who rely on digital presence to generate revenue," concludes the executive.
A study conducted based on the URLs monitored by the tool reveals the most frequently detected statuses. In 60.87% of cases, the identified status is the200 (OK), indicating that the URL is operating normally. However,17,39%Two accesses returned an error500 (Internal Server Error), usually associated with bugs in the application code or in integrations with APIs. Other relevant statuses include503 (Service Unavailable)with 6.96%, usually related to overload or server maintenance, and301 (Moved Permanently)with 4.35%, a reflection of redirections not always well configured. Errors such as still being recorded as502 (Bad Gateway)and403 (Forbidden), both with 4.35% and 3.48%, respectively, in addition to the504 (Gateway Timeout)with 2.61%. This data reinforces the importance of quickly identifying failures and maintaining digital stability as a priority.
A real example of the tool's effectiveness comes from Dennis Tae, founder of the agency Mindage and a KingHost client since 2014. Previously, he manually monitored his clients' websites, accessing them every day, which was laborious and inefficient. With WEB Monitoring, Dennis started receiving automatic alerts as soon as a website goes down, allowing him to act quickly—often before the client even notices the problem. "The feeling of security has increased significantly," he/she/they celebrate. Today I can enjoy my weekends peacefully, knowing I will be notified immediately if something happens. For those who need practicality and productivity, it is an essential solution.
Among the main benefits, the following stand out:
- Reduction of losses with projects and sites offline;
- Increase in customer loyalty, thanks to failure prevention;
- Continuous improvement in website performance, optimizing campaign results;
- Accessible and scalable plans that adapt to the needs and budget of different customer profiles.
WEB Monitoring can be easily integrated into clients' digital strategies. Agencies, for example, can configure the system to monitor e-commerce sites during critical dates like Black Friday, or oversee content platforms and landing pages, ensuring availability and performance 24/7.
"Our goal with this tool is to provide control and peace of mind for digital presence managers. We are empowering agencies and developers to act preventively, avoiding technical issues from compromising their results," concludes Lampert from KingHost.
