The connection and proximity to its community are essential values for KaBuM! – largest technology and games e-commerce in Latin America – and one cannot underestimate the importance of the Discord platform for the gamer audience
With more than 55 million active users in Brazil (according toWorld Population Review), Discord is the preferred platform for enthusiasts not only of games, but on various topics, since your communities – called servers – they function as forums where users can talk about a common interest using text or voice channels
Aiming to shorten the distance between the brand and its community, the KaBuM! expanded your server on the platform, creating a true ecosystem that unites not only the esports and e-commerce sectors in dedicated channels where users can have a personalized experience, but also unprecedented features such as a gamified interaction system, allowing users to redeem rewards in e-commerce directly through Discord, a discussion channel exclusive to women and direct interactions with KaBuM influencers and ambassadors!.
The server will aim to provide a personalized experience for each user, offering an onboarding process from its integration, allowing him to select which content interests him the most and customize the channels to facilitate access to this information and discussions with other users who share these interests
Among the topics available on the server channels, results of the tournaments in which KaBuM participates can be found! Esports, offers and promotional campaigns of e-commerce, discussions about hardware and electronics, and also rooms for custom matches for group games, since all interactions on the server guarantee experience points (XP) for users, and the more experience , more benefits will be available within the server, like highlighted messages and privileges for the profile
Interactions such as participation in KaBuM livestreams! and in custom matches can guarantee users Koins, exclusive server coins, which in turn can be used to redeem products on the Discord server itself
"Being close to the community that builds KaBuM"! "it is an undisputed value for us", comment Bruno Chamas, Head of Marketing at KaBuM!. We understand that being close means having direct contact and facilitating the connection between fans and the brand. With this new ecosystem on Discord, we provide a unique opportunity for hardware enthusiasts to talk to figures like EmersonBR directly through the platform, for example, and still reward them for participating in the live streams, which will also ensure rewards with the Koins system, continue. "This is another way we found to make KaBuM"! more present in the daily lives of fans, with activations that make them want to engage and interact, everything from participation in customized game rooms, rescuing daily rewards until watching the lives can lead a server member to redeem items like a next-gen console just by engaging with this content
The kaBuM server! it is already active, and everyone with an account on the platform can participate by accessing theticket link. The channels are already integrated into the brand's upcoming activations, including live broadcasts like Korujão, that between August 22 and 25 there will be interaction between the presenters and the community through Discord
Other activations and campaigns can be consulted directly through the server, and every interaction guarantees users XP, and participation in activities can earn Koins for redeeming products
