KaBuM! presents advertising hub for advertisers with new KaBuM! Ads platform

In a new initiative to leverage business of its partners, the KaBuM! udo-commerce of technology and games & presented KaBuM! Ads, advertising hub focused on serving brands interested in advertising for the gaming and tech ecosystem of the site, which brings together more than 15 million monthly visitors. The project, which had been structured over the last few months, will be officially launched now in September.

Integrated with the Newtail platform, KaBuM! Ads uses the site audience to build advertising campaigns following the Retail Media model, in which the audience is targeted and ads are displayed based on the context of navigation and purchase journey of users. With the help of a team of experts, KaBuM! Ads develops ad campaigns based on customer needs and analyzes how to best integrate its content into the brand ecosystem & including e-commerce ads, off-site content and also the KaBuM!.

“The differential of KaBuM! Ads is to offer advertising strategies omnichannel”, explains Paola Fachini, Retail Media Manager at KaBuM! Ads. “We create campaigns that can spread across all the media that the KaBuM! customer consumes, going beyond just ads on the site and reaching the public also on social networks and within games. All this with real-time tracking of results data such as clicks and views and personalized attention to the advertiser by an account manager, who assists him throughout the” process.

For Paola, KaBuM! Ads is the ideal tool for endemic and non-endemic brands that want to boost their business in the gamer ecosystem: “The KaBuM community! is built by gaming, technology and hardware enthusiasts, and being a pioneer of e-commerce in the field, the site has become a point of convergence of this audience. KaBuM! Ads makes the path more convenient for the brand that wants to connect with audiences that share these passions”.

Some brands such as Logitech, Acer, Samsung and Intel have already tested the platform in recent months and achieved good results.

To learn more about how to advertise through KaBuM! Ads and boost your business with the personalized Retail Media strategies offered, interested parties can access the platform page, or contact us by email ads-commercial@kabum.com.br.