KaBuM! presents advertising hub for advertisers with new KaBuM platform! Ads

In a new initiative to boost the business of its partners, theKaBuM – technology and gaming e-commerce – presented the KaBuM! Ads, advertising hub focused on serving brands interested in advertising to the site's gamer and tech ecosystem, which brings together more than 15 million monthly visitors. The project, that had been structured over the past few months, will be officially released now in September

Integrated into the Newtail platform, the KaBuM! Ads uses the site's audience to build advertising campaigns following the Retail Media model, in which the audience is segmented and ads are displayed based on the browsing context and purchase journey of users. With the help of a team of experts, the KaBuM! Ads develops ad campaigns based on customer needs and analyzes how best to integrate their content into the brand ecosystem – including e-commerce advertisements, Off-site content and also the KaBuM influencer team

The KaBuM differential! Ads is to offer advertising strategiesomnichannel”, explains Paola Fachini, Retail media manager at KaBuM! Ads. We create campaigns that can spread through all the media that the KaBuM customer! consumes, going beyond just ads on the website and reaching audiences also on social networks and within games. All this with real-time tracking of results data such as clicks and views and personalized service to the advertiser by an account manager, who assists you throughout the process.

For Paola, the KaBuM! Ads is the ideal tool for endemic and non-endemic brands that want to boost their business in the gamer ecosystem: The KaBuM community! It's built by gaming enthusiasts., technology and hardware, and being a pioneer of e-commerce in the industry, The site has become a point of convergence for this public.. The KaBuM! Ads makes the path more convenient for the brand that wants to connect with audiences that share these passions.

Some brands like Logitech, Acer, Samsung and Intel have been testing the platform for the past few months and have achieved good results.

To learn more about how to advertise for KaBuM! Ads and enhance your business with the personalized Retail Media strategies offered, interested parties can access the platform page, or contact us by emailads-comercial@kabum.com.br.