KaBuM!, the largest technology and gaming e-commerce in Latin America, announced a strategic partnership with the Machenike brand during an event in São Paulo on the night of this Wednesday, the 25th. The Magalu group's company has become the official reseller of the Chinese company's products in Brazil. The initiative marks Machenike's official entry into the country and reinforces KaBuM!'s positioning as the preferred destination for Brazilian gamers.
The partnership includes the exclusive sale of various product lines from Machenike, internationally recognized for offering peripherals and equipment with bold design, durability, high-level performance, and competitive prices. Initially, the portfolio available at KaBuM! includes mice, keyboards, and headsets. The expectation is that, still in 2025, the operation will be expanded to include controls, gaming notebooks, office notebooks, monitors, mini PCs, and various accessories.
"Just like Machenike, KaBuM! was born to play. This connection with the gaming universe makes the partnership natural and strategic," says Fábio Gabaldo, KaBuM!'s business director.We are excited to introduce our customers to a brand that combines robust technology with distinctive design and excellent cost-benefit. Brazil is one of the most important markets in the world in this segment, and we are confident that Machenike will quickly win over the local audience.
Machenike chose Brazil as a strategic region in its international expansion, considering the country a reference for Latin America, as well as the fifth largest gaming market in the world. The receptiveness of Brazilian consumers to the brand's products in previous tests, combined with the active community of content creators and influencers, was decisive in the decision to officially land in the country.
"For us at Machenike, it is essential to have a business partner capable of offering our products on a large scale. The partnership with KaBuM! is strategic for the brand's expansion in Latin America, and we are very excited to finally meet the existing demand in Brazil," says David Guo, founder and vice-president of Machenike.
The sales operation will be carried out directly by KaBuM!, ensuring consumers more affordable prices compared to imports through international marketplaces. The products will include manuals in Portuguese, local warranty, and technical support via ticketing system, social media, and dedicated channels such as 0800 and email.
In addition to sales, the growth plan includes ongoing marketing and branding actions, with presence at events, sponsorship of content creators, and digital activations. KaBuM! will also have priority in brand launches and early access to new products – with the possibility of developing exclusive lines for the Brazilian market.
With a constantly expanding global mix and a focus on innovation, Machenike aims to serve both enthusiastic gamers and casual consumers, offering products ranging from entry-level accessories to premium peripherals with advanced features such as integrated AI and smart screens.
