Juntos Somos Mais, a digital platform connecting industries and retailers in the construction materials sector, recorded new activity peaks during Black Juntos, its Black Friday campaign aimed at the B2B audience. The campaign, which integrates a marketplace and loyalty program, generated 20.9 million redeemed points, a historical record since the platform's launch, and 2,000 orders placed in a single day.
The performance reflects the increasing use of digital tools in a sector traditionally characterized by in-person purchases and manual negotiations.
“The results of this edition show that the construction materials retail sector is accelerating its digitalization. The volume of redemptions and the engagement of the customer base reveal that retailers are increasingly incorporating digital solutions into their daily operations, and Black Juntos is a barometer of this change,” says Eros Canedo, CEO of Juntos Somos Mais.
Created by Votorantim Cimentos, Gerdau, and Tigre, Juntos Somos Mais operates as a B2B marketplace and loyalty program focused on the construction materials retail sector. The company brings together over 100,000 registered stores and has established itself as one of the leading digital channels in the segment, offering commercial advantages, coupons, points programs, and direct integration with manufacturers.
This year, the company began a warm-up period in October, with coupons, offers, and engagement initiatives to prepare its base of merchants. The event culminated in a live event on November 26th, which highlighted benefits and boosted traffic to the platform.
For the sector, the record number of redemptions symbolizes the advancement of digitalization in the construction materials retail sector, at a time when small and medium-sized retailers are expanding their use of digital solutions to increase margins, plan inventory, and strengthen commercial relationships. The movement also symbolizes the growing engagement of counter staff and salespeople, who have adopted the platform in their daily work and started redeeming benefits for personal use, a direct indicator of adoption and relevance at the point of sale.
