A Equity Fund Group, an investment holding company led by entrepreneursJohn Kepler, Nilio Portella, Tulio Mene and Gabriel Lopes took a new strategic step to reinforce their presence in the market by hiringGueratto Press, the 1st press office specialized in the financial market and business. With just over 1 year of existence and a robust portfolio of more than50 companiesinvested, the Equity Fund seeks to accelerate and enhance business, increasing results and the valuation of the companies in which it invests.
Created in September 2023, the Equity Fund Group unites the portfolios ofBraga Participations, João Kepler's family office, andCaptAll Ventures, founded by Nílio Portella and Túlio Menê. Adding up the holding's investments, the total valuation approachesR$ 2 billion, being that,98%of the businesses in its portfolio, are operational andprofitable, demonstrating an approach closer to private equity, with generating companiespositive cash flow, unlike the thesis of Bossa Investimentos, a company founded by Kepler, which focuses on startups focused on growth.
Fabrizio Gueratto, founding partner of Gueratto Press, highlights the challenge of consolidating the image of the Equity Fund as apower in investments, attracting the attention of the press and investors. "Our mission is to consolidate the company's image in an extremely short time. As we always say in our slogan. We don't deliver excuses. We deliver results. That's why almost 100% of our clients come through recommendations," he states.
With a history ofR$ 100 millionalready invested and othersR$ 50 millionprovisioned for new contributions, the Equity Fund seeks to increase the valuation of the invested companies toR$ 3 billionin the next 2 years. "We are positioning the holding as a reference for solid growth, with positive cash flow and dividend distribution. For this, we needed the best press advisory in the country for positioning and communication of the invested businesses. We were impressed with the results Gueratto delivers and by the fact that they understand what we do and how we make money," concludes João Kepler.
