A Jamef, one of the largest transportation and logistics companies in Brazil, has been continuously improving its technological infrastructure to meet the growing market demands and to offer even more security and agility in its pickups and deliveries. Only in 2024, the company invested in Artificial Intelligence (AI) and Business Intelligence (BI) tools.Machine Learningadvanced telemetry and vehicle tracking. The initiatives aim to improve operational processes, deadlines, costs associated with parcel transportation, and especially, the customer experience during service.
According to a survey released in 2024 by Descartes Systems Group, a software development company for supply chain, investing in technology is the priority for the interviewees who want to keep up with trends and add value to transportation services.
“The sector needs to constantly reinvent itself to offer the best services to the public. Innovation is part of Jamef’s strategy, which is why we are always aware of the latest developments and demands of the sector to understand the real needs of our customers. From there, we evaluate the tools and solutions available on the market to ensure ever greater speed, security and added value,” explains Adriana Lago, IT director at Jamef.
Technology at the service of efficiency and safety
The telemetry and tracking solutions implemented by Jamef include features ranging from real-time monitoring to data analysis that predict vehicle and driver behaviors, enhancing safety and fuel efficiency. With continuous data collection on fleet performance, the company is able to perform predictive maintenance, avoiding unexpected stops and maintaining the high quality of services provided.
The company also uses data collection systems at the branches, which monitor loading and unloading in real time, reducing human errors and ensuring accuracy during operational management. "Every technological innovation implemented is designed to generate effective results. Our constant pursuit of modernity and innovation is linked to our commitment to providing services that not only meet but exceed our clients' expectations," guarantees Lago.
Trends and next steps
The integration of all Jamef branch databases has been a priority, with the construction of adata laketo support the development of predictive tools, such as AI, and enable greater accuracy in logistics operations. "Artificial Intelligence can provide us with data that boost our clients' businesses, such as the profile of the audience in the region where they operate most. We also gain insights on how to further improve and personalize services," evaluates André Luiz Pereira, IT Manager at Jamef.
According to André Luiz, theMachine Learning, data analysis method that creates systems capable of learning on their own, is also an ally of logistics operations. "Based on the last two years, for example, we managed to make a cost forecast to prepare the entire infrastructure for the high demand," he explains.
In the long term, Jamef also aims to expand its technological partnerships and increase collaboration with startups, while maintaining active contracts with tech giants such as Totvs, Oracle, AWS, Microsoft, and Google. "These strategic partners are essential for Jamef to continue innovating, especially in the use of AI for insights into customer needs, which are at the center of our business," concludes André.
