November is a period eagerly awaited by many Brazilians for shopping. After all, the beginning of the month marks the countdown to Black Friday. Therefore, merchants should prepare in advance. In this sense, the application of technology should be aligned with sales strategies to increase revenue and stand out among the competition.
When is Black Friday 2024?
The 2024 Black Friday is scheduled for Friday, November 29. "This is an extremely commercial date. So, salespeople, or even service providers, should be attentive to how they prospect clients. This is because a large part of the population already intends to invest during this period. Therefore, special purchase conditions and accessible service tend to attract," says Tiago Sanches.head Total IP sales.
2023 Black Friday Sales Outlook
According to a report by Confi.Neotrust, in 2023, thee-commerceIt had a revenue of R$ 5.2 billion. The number of orders was 8.21 million. Both indices showed a decline compared to 2022 results, with the first decreasing by 15.1% and the other by 17.1%. On the other hand, the average ticket increased by 1.7%, reaching the amount of R$ 636.66. "Despite the low, knowing the data is essential to prepare properly this year," completes Sanches.
What are the expectations for Black Friday 2024?
According to the Panorama Black Friday 2024 study produced by Globo, 39% of people intend to and already plan to make purchases on this day. "It is important to regularly monitor buyers' expectations, so it is possible to outline an effective acquisition strategy based on general preferences," comments the sales expert.
3 sales strategies for Black Friday 2024!
To help traders, Sanches shows five technological strategies to intensify gains in November:
Promotions and special conditions for customers:Those who are already part of the clientele deserve special attention! In this sense, the use ofbotsSending active messages is an effective solution for those who want to communicate quickly. The mechanism can automatically send a promotion, a personalized discount code, or the company's actions.
Multiple communication channels for customers:individuals have different ways of searching for products and services, such as social networks,sitemessaging apps. The entities need to be open in all of these; otherwise, they lose the interested parties. Thus, an Omni service tends to bring this possibility, even to start the journey on one platform, such as the webpage, and finish in person, for example.
24-hour support and service:purchases do not have a set time to occur, just as the search for support or clarification does not have a specific time. So, the companies need to use technology again frombots, to automate this onboarding process and extend the activity time. After all, this eliminates the need for a night team.
Finally, digital mechanisms can be a great ally in increasing satisfaction with thecustomer experience (CX)at an excessive moment of sales. "When even in a moment of high demand the institutions handle their market well, they will later retain that segment," concludes Sanches.
