A Ipsos,one of the world leaders in market research, announces the acquisition of Ipec Inteligência em Pesquisa e Consultoria Estratégica, one of the main players in public opinion and political research in Brazil.
Founded in 2021 by executives from IBOPE Inteligência, Ipec is recognized for its expertise in opinion polls and political analysis through qualitative and quantitative studies, both online and offline. The company also conducts consumer studies in the areas of branding, communication, and products. It has unique capabilities, especially when it comes to high-complexity projects that need to adequately represent the diverse perspectives of the large and varied Brazilian population.
“I am delighted to welcome the Ipec teams to Ipsos. This acquisition allows us to expand our public opinion offering in Latin America and meet our clients’ growing demand for high-quality research in Brazil, building on our 30 years of experience in the country,” said Ben Page, Global CEO of Ipsos.
“This move comes at a crucial time. As the market goes through a period in which research, data and insights are essential, our union with Ipec offers a strategic advantage to companies, brands and institutions seeking to understand social changes and constantly evolving consumer trends,” comments Marcos Calliari, CEO of Ipsos in Brazil.
“We are delighted to join Ipsos, one of the world’s largest market research companies. We are convinced that this union will bring significant benefits to our clients and employees, as well as opening up new opportunities for growth and development,” adds Marcia Cavallari, CEO of Ipec.
