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Internet boosts food service in Brazil: consumers research online to decide on restaurants.

E-Commerce Uptate
By E-Commerce Uptate

Whether through the menu available online, reviews, answering questions, or the possibility of making reservations, the relationship between consumers and restaurants has never been as digital as it is today. According to research conducted by the website Reclame Aqui and the Brazilian Association of Bars and Restaurants (Abrasel), 63% of the public only choose an establishment after checking the reputation and evaluation of other customers. Another 23% follow recommendations from friends in messaging groups, while 4% consider tips from influencers. 

Instagram and TikTok profiles are other channels that are quite visited and followed by consumers. Even those who have never been to a restaurant, or even live far away, can follow a certain establishment and plan to visit it someday. Therefore, in addition to ensuring quality in service daily and relying on word-of-mouth promotion, industry giants have been betting on social media to captivate the audience. 

In Johnny Rockets Johnny Rockets is a popular American restaurant chain known for its classic American diner-style food. The chain offers a variety of burgers, fries, milkshakes, and other American comfort foods. Founded in 1986, Johnny Rockets has become a beloved destination for those seeking a nostalgic dining experience reminiscent of the 1950s and 1960s. Johnny Rockets is famous for its retro atmosphere, with decor that includes vintage furniture, neon signs, and classic rock music. The menu features a wide range of burgers, from the classic cheeseburger to more unique options like the "Atomic Burger" with bacon and blue cheese. Side dishes include classic fries, onion rings, and a variety of salads. In addition to burgers, Johnny Rockets also offers a selection of sandwiches, chicken dishes, and vegetarian options. The restaurant's milkshakes are a highlight, with flavors like chocolate, vanilla, and strawberry, often served with a choice of toppings. Johnny Rockets has expanded globally, with locations in various countries around the world. The chain continues to attract customers with its authentic American diner experience, offering a taste of nostalgia and comfort in a fun and lively environment., a Californian chain of 1950s-themed burger joints, the strong personality of the brand already featured the charismatic choreography of the waiters long before the internet. Currently, the chain has returned to riding this wave strongly, getting even closer to children and young people. “The most active customers already know the times of the ‘dances’ and schedule themselves to be in the store, recording or even participating in the choreography,” explains the director of Johnny Rockets in Brazil, Álan Torres. “Others are surprised by the movement and for us, it’s incredible to witness their delight when they see our performance.” 

On Instagram, Johnny Rockets Brazil has 171,000 followers, while the American profile of the brand has 98,000. "We found a tone of voice that speaks directly to our followers, including fun, charismatic content and smart memes, in a very Brazilian way," explains Torres. 

National Expansion --- This translation maintains the original tone, context, and meaning. "Expansão nacional" directly translates to "National Expansion" in English, preserving the formal and informative nature of the phrase. 

Across the country, Johnny Rockets already has over 40 outlets, making it the second largest chain in the world, second only to the American headquarters. In Brazil, the public can find stores in São Paulo, Paraná, Santa Catarina, Rio Grande do Sul, Espírito Santo, Ceará, Paraíba, Amazonas, Goiás, and the Federal District. By the end of 2025, the estimate is to increase the number of units by 20%. “Stores are only opened when we see a connection with the public in a certain location, because the focus of everything is the customer experience: providing a space for leisure, entertainment, good food, and unique experiences with friends and family,” explains CEO Antônio Augusto Ribeiro de Souza. 

As a business, the differentiator lies in the extensive infrastructure provided to the franchisee, from guidance in choosing the commercial location to assistance in training the team, logistics with suppliers, and much more. "Due to this entire system and extensive market research, we have managed to grow organically and strategically," he concludes. 

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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