The global information products market, expected to generate US$480 billion by 2027, opens its doors for Brazilian producers to reach new audiences and diversify their sources of income.
Companies like Ticto, one of the leading online sales platforms for digital businesses in Brazil, are leading this advancement by offering technologies that simplify international transactions, enabling the sale of courses, mentorships, and other digital products in multiple markets. In 2024, Ticto plans to double its revenue with this global expansion, with an average monthly growth of 20%.
Technology that opens frontiers
However, the internationalization of info products is not limited to translating their content. It involves tools that enable transactions in different currencies, compliance with local laws, and technical support tailored to the needs of global producers and consumers.
Ticto invested in international certifications and technologies that enable multi-currency payment processing, as well as multilingual support. This structure enables Brazilian entrepreneurs to expand their businesses without barriers, reaching audiences in the United States, Europe, and other Latin American countries.
“Our priority is to facilitate the process so that Brazilian producers can focus on what they do best: creating content that impacts lives. We offer solutions that guarantee security in transactions and efficiency in delivery, regardless of the market,” he says.Renatto Moreira, CMO and co-founder ofTick.
Ease for producers and consumers
Among the features supporting international expansion is the integrated checkout system, which adjusts the shopping experience to the target market, avoiding friction in the payment process. Additionally, tools like "Boleto and Pix Infinito" offer the necessary flexibility for consumers, while automation features minimize cart abandonment, increasing the conversion rate.
Another advantage is the support for member areas with intuitive organization and simplified management. These features meet the growing demand for online educational content and allow infoproduct creators to keep their audiences engaged, regardless of location.
Seas never before sailed
Moreira emphasizes that this internationalization is an inevitable movement for digital producers seeking sustainable growth. "The possibility of selling globally broadens horizons and diversifies sources of income. Our goal is to offer a reliable and tailored platform for each market, delivering the best experience for producers and consumers," he comments.
The platform is also preparing to serve international producers, offering robust technical support tailored to the requirements of different countries. This includes compliance with regulations such as GDPR in Europe and the implementation of anti-fraud tools to ensure transaction security in any region.
Impact
The infoproduct market is advancing rapidly worldwide, mainly driven by the pursuit of online education. In Brazil, this market moved approximately R$12 billion in 2021, with an expected annual growth of 20% until 2025. This advance reflects the change in consumer behavior, who seek practical solutions for professional training and personal development.
Ticto has already helped launch products that stood out in the market, such as the "Millionaire Nomad" course, which reached R$128 million in sales in 50 days. This success demonstrates the sector's potential and the platform's effectiveness in turning ideas into profitable businesses.
For the future, the company plans to expand its operations in Latin America and Europe, establishing itself as a reference in the segment. "We are ready to meet high demand and offer solutions that drive businesses anywhere in the world," concludes Renatto.
