The year 2024 has been marked by several events in the crypto industry that have driven the value of bitcoin up and generated consecutive new all-time highs. Now, close to reaching 100 thousand dollars for the first time, btc has also positively impacted other cryptos, producing a wave of optimism throughout the market
Here in Brazil, the report "Crypto Panorama in Latin America”recently presented by Bitso with the data from the first half of this year, had already revealed a growing trend in the adoption of crypto, putting the country in the lead regarding the increase in the number of users, with 18% growth. Now, new research commissioned by Bitso – leading company in Latin America in crypto-based financial services – and led by Semrush – digital marketing platform that analyzes search trends – showed that in the last two years, searches for terms related to the crypto market grew 124% in Brazil
Top search trends
The survey recorded 4,75 million searches about the universe of cryptocurrencies in September 2024, representing a growth of 59% compared to the same period in 2023, when 2 were counted,99 million searches. Compared to September 2022, the increase was 124%, with the record of 2,12 million searches.Among the main terms recently searched are "blockchain", with 1,2 million consultations, "cryptocurrencies", with 74 thousand and "DREX", the Brazilian digital currency launched by the Central Bank, with 60,5 thousand. These numbers highlight the relevance of topics such as digital currencies, data security and financial innovations for the population
Financial education and investments
Besides cryptocurrencies, Brazilians also seek to improve their financial knowledge. Terms like "financial education" had 49,5 thousand searches, while "what is blockchain" and "what is cryptocurrency" recorded 6,6 thousand and 3,6 thousand, respectively. This movement reflects the desire to better understand the market, with "how to invest in cryptocurrencies" reaching 4,4 thousand consultations and "investment methods" totaling 1,3 thousand in the last month
Crypto in the daily lives of Brazilians
The second edition of the report “Crypto Panorama in Latin America”, from Bitso, revealed a significant transformation in investor behavior in recent years. Cryptocurrencies have ceased to be just a speculative bet and have become part of regular financial planning. In Brazil and in other countries in the region, the highest volume of cryptocurrency purchases occurs in the first week of each month, suggesting a direct correlation with salary payments
The growing adoption of crypto in Brazil reflects not only the interest in the potential for appreciation, but also the search for more accessible financial solutions, safe and innovative. This scenario reinforces our mission to democratize access to cryptocurrencies and educate our clients about the numerous possibilities they offer. We are committed to continuing to lead this transformation, promoting the use of crypto assets in a practical and everyday way and connecting, in an increasingly natural way, traditional finance with the crypto market, so that more and more Brazilians can be part of a more inclusive and sustainable financial future, says Bárbara Espir, Country Manager of Bitso Brazil
The interest of Brazilians in cryptocurrencies grows 124% in two years, reveals Bitso
