The year 2024 has been marked by several events in the crypto industry that have driven the value of Bitcoin upward and generated consecutive new all-time highs. Now, nearing $100,000 for the first time, BTC has also positively impacted other cryptocurrencies, creating a wave of optimism across the entire market.
Here in Brazil, the report “Crypto Panorama in Latin America”Recently presented by Bitso with data from the first half of this year, it had already revealed a growing trend in crypto adoption, placing the country at the forefront regarding the increase in the number of users, with an 18% growth. Now, a new survey commissioned by Bitso – Latin America's leading company in crypto-based financial services – and conducted by Semrush – a digital marketing platform that analyzes search trends – showed that in the last two years, searches for terms related to the crypto market increased by 124% in Brazil.
Top search trends
The survey recorded 4.75 million searches about the cryptocurrency universe in September 2024, representing a 59% increase compared to the same period in 2023, when 2.99 million searches were recorded. Compared to September 2022, the increase was 124%, with 2.12 million searches recorded.Among the main terms recently searched are "blockchain," with 1.2 million queries, "cryptocurrencies," with 74,000, and "DREX," the Brazilian digital currency launched by the Central Bank, with 60,500. These numbers highlight the importance of topics such as digital currencies, data security, and financial innovations for the population.
Financial education and investments
Besides cryptocurrencies, Brazilians also seek to improve their financial knowledge. Terms like "financial education" had 49,500 searches, while "what is blockchain" and "what is cryptocurrency" recorded 6,600 and 3,600, respectively. This movement reflects the desire to better understand the market, with "how to invest in cryptocurrencies" reaching 4.4 thousand queries and "investment methods" totaling 1.3 thousand in the last month.
Crypto in the daily lives of Brazilians
The second edition of the report “Crypto Panorama in Latin America”, from Bitso, revealed a significant transformation in investor behavior in recent years. Cryptocurrencies have ceased to be just a speculative gamble and have become part of regular financial planning. In Brazil and other countries in the region, the highest volume of cryptocurrency purchases occurs in the first week of each month, suggesting a direct correlation with salary payments.
“The growing adoption of crypto in Brazil reflects not only the interest in its potential appreciation, but also the search for more accessible, secure and innovative financial solutions. This scenario reinforces our mission to democratize access to cryptocurrencies and educate our customers about the countless possibilities they offer. We are committed to continuing to lead this transformation, promoting the use of crypto assets in a practical and everyday way and connecting, in an increasingly natural way, traditional finance with the crypto market, so that more and more Brazilians can be part of a more inclusive and sustainable financial future”, says Bárbara Espir, Country Manager of Bitso Brazil.
Brazilians’ interest in cryptocurrencies grows 124% in two years, reveals Bitso
