Brazilian interest in cryptocurrencies grows 124% in two years, reveals Bitso

The year 2024 has been marked by several events in the crypto industry that have pulled the value of bitcoin up and generated consecutive new historical highs. Now, close to reaching 100 thousand dollars for the first time, btc has also positively impacted other cryptos, producing a wave of optimism throughout the market.

Here in Brazil, the “ report“Panorama Crypto in Latin America” recently presented by Bitso with the data of the first half of this year, had already revealed a growing trend in the adoption of crypto, putting the country in the lead regarding the increase in the number of users, with 18% of growth. Now, new research commissioned by Bitso 1 Latin America leader in crypto-based financial services & conducted by Semrush & Digital Marketing platform that analyzes search trends 124% in Brazil has shown that in the last two years, searches for terms related to the crypto market have grown 124% in Brazil.

Main search trends
The survey recorded 4.75 million searches on the universe of cryptocurrencies in September 2024, representing a growth of 59% compared to the same period of 2023, when 2.99 million searches were recorded. Compared to September 2022, the increase was 124%, with the registration of 2.12 million searches. Among the main terms recently searched are “blockchain”, with 1.2 million queries, “criptomoedas”, with 74 thousand and “X numbers 6, the digital currency, the relevance of 5.

Financial education and investments
In addition to cryptocurrencies, Brazilians also seek to improve their financial knowledge. Terms such as “financial education” had 49.5 thousand searches, while “o which is blockchain” registered 6.6 thousand and 3.6 thousand, respectively.This move reflects the desire to better understand the market, with “how to invest in cryptocurrencies” reaching 4.4 thousand queries and “forms of investment” totaling 1.3 thousand in the last month.

Crypto in the daily lives of Brazilians
The second edition of the “ report“Panorama Crypto in Latin America”, from Bitso, revealed a significant transformation in investor behavior in recent years. Cryptoassets are no longer just a speculative bet and have become part of regular financial planning.In Brazil and other countries in the region, the largest volume of cryptoasset purchases occurs in the first week of each month, suggesting a direct correlation with the payment of wages.

“The growing adoption of crypto in Brazil reflects not only the interest in the potential for appreciation, but also the search for more accessible, secure and innovative financial solutions. This scenario reinforces our mission to democratize access to cryptocurrencies and educate our customers about the numerous possibilities they offer.We are committed to continue leading this transformation, promoting the use of crypto assets in a practical and everyday way and connecting, in an increasingly natural way, traditional finance with the crypto market, so that more and more Brazilians can be part of a more inclusive and sustainable financial future, says Barbara Espir, Country Manager of Bitso Brasil.