With the estimated revenue of R$ 7,93 billion in e-commerce with this year's Black Friday, according to ABComm, e-commerce prepares for the date with special attention to the biggest reason for cart abandonment: shipping. The Intelipost, leader in logistics intelligence in Brazil, is already prepared for the period, with improvements to handle demand and traffic peaks
The Intelipost TMS allows for scalability, transport route optimization and real-time analysis of operational data. In 2023, there were 25 thousand freight quotes per minute on Black Friday and over 600 thousand orders transacted throughout the day. Now, with a portfolio of over 700 clients, the company expects to surpass these numbers.
"Our customer satisfaction in Black November 2023 was 98",8% and on Black Friday + Cyber Monday it reached an incredible 100%. We reached these numbers because we are always ready to meet different needs and, "These clients understood the real impact that logistics has on the customer journey," says Ross Saario, CEO of Intelipost.
Currently, the cart abandonment rate is around 70%, with 48% of this percentage related to delivery costs. "When you give importance to shipping", mainly on seasonal dates like this, with logistics management, optimizes the operation and consequently converts more sales, explain Ross
For 2024, the customer support hours of Intelipost will be extended during Black November and Cyber Monday, in addition to implementing an advanced monitoring model for your APIs and services, segmented by levels of support and use. Each team will be responsible for a specific area, with dashboards and customized alerts to ensure efficiency
Grendene, one of the largest shoe companies in the world, believes it is more prepared for the date this year, both in terms of technology and delivery logistics, mainly due to the partnership with Intelipost, which has already resulted in a 13% decrease in undue charges with carriers and only 2% of discrepancies during reconciliation. This optimization linked to the distribution of volumes during Black November, instead of a concentration of orders on the date, brings a better customer experience and greater operational financial efficiency
Intelipost also provides pre- and post-seasonal date reports so that its clients can prepare with the data and behaviors presented. In 2023, in relation to the previous year, the volume of quotes on the Thursday before Black Friday saw an increase of 38%, indicating that people have planned better to monitor possible promotions and shopping opportunities in advance and, on Black Friday itself, the highest peak of quotes occurred at 8 in the morning, showing how anticipated the date is
