In Brazil, there are approximately 9 million small and medium-sized enterprises, according to an estimate by Sebrae. Although many do not know or believe, the potential of these businesses is enormous. The proof of this is that together, they account for 27% of the country's GDP (Gross Domestic Product). With the growth of the sector, technologies aimed at this specific audience also advance and even specialize. One of these examples is Artificial Intelligence (AI), which, although it initially seems distant, is close to small businesses.
Some common problems in these businesses can be solved simply, such as a very common deadlock: increasing sales combined with the lack of professionalization of the sector. When a business emerges, it is expected to succeed, but often the results are not measured and everything can go out of control due to the high number of customers, increased sales, or unexpected profit.
As a result of the company not being prepared to receive a large number of contacts, communication becomes flawed, both internally and externally. A Kommo, Management Systemoffers a CRM (Customer Relationship Management) platform,Customer Relationship Management(in English), offers some conveniences that utilize AI and mainly assist small business owners.
“AI is here to stay, whether you like it or not, that is a fact. In this scenario, there are two types of businesses. The first are those that will adapt and be able to stay in this reality. And the second are those that will try to resist or will not be able to adapt. These could suffer serious losses”, he highlights.Gabriel Motta, Come Speaker in LATAM.
Tools that use AI professionalize the company
One of Kommo's tools is theRewriter,which further enables proximity and interaction with the buyer, as well as reduces the difficulties of dealing with different types of clients and needs during service. With it, it is possible to create the perfect message with the desired goal, improving spelling and making grammatical corrections, or making the message more professional.
The Rewriter can be activated and, with just one click, transform the message to make it more friendly and witty, longer, shorter, or simplified, or even suggest changes to the text, such as checking for inappropriate words and language, correcting professionalism, adjusting the tone, or making it more readable.
Another function available is theSummary,that summarizes every conversation with customers and is a great way to recoverchats past and save time to understand what was being discussed. Many quotes last for days, and having to go back to the beginning every time you enter the conversation is a time-consuming action. The function, like the Rewriter, can be accessed with just one click on "summary".
AsSuggested AnswersThey are also a way to use AI to save time. With her, the team can respond to clients more quickly and even with a creative reply that breaks the routine and offers everything the company provides.
In addition to these tools, Kommo offers a wide variety of functions, such asSalesBot, which allows you to create so-calledbots In a practical way and without codes. It enables messages to be created and sent after a specific user command, maintaining a conversation flow and improving interaction with potential buyers.
Democratization of technology
Thinking of technology as something distant and accessible only to large corporations is already an outdated view. Now, in addition to the AI-created functions, there are other technological tools that allow entrepreneurs to have control over the entire business and align their expectations and goals with the company's current reality.
“Today, technology and information are extremely democratic, making it easier to open and expand a business, even with few resources. If you, a small or medium-sized entrepreneur, have access to the internet, you will already have access to a huge range of platforms, software and mechanisms that can help you greatly,” says Gabriel.
THEsales funnelIt is one of the tools offered by the Management System and enables a broad and comprehensive view of the business. It is through it that a panel is created, and there, it is possible to access clients, tasks, social networks, and even toleads, which can be an extra help to those who are starting out or seeking new directions. In this way, the person in charge can see everything with a broad and general view, without the need to dissect each sector.
The use of CRM also brings channel integration, unifying social media inboxes in a single place and facilitating all the steps mentioned above, enhancing the customer experience. Often, a conversation begins in one place but quickly shifts to another, increasing the chances of conversations and information being lost. The integration of channels creates a sort of folder for each client and enables better service.
