Oracle has developed the study "The New Era of AI: From Innovation to Real Results," which presents an overview of the impact and opportunities generated by Artificial Intelligence in Latin America. The report indicates that the strategic adoption of GenAI can accelerate innovation and transform the market, with the potential to add up to US$1 trillion to the region's GDP by 2038, according to Accenture data.
The survey reveals that 80% of Brazilian banks already use generative AI, resulting in an average increase of 11.4% in operational efficiency. By 2027, 25% of the IT budget of the largest companies in the region will be allocated to AI. These advances indicate that technology is not only modifying internal processes, but also reshaping how companies operate in strategic sectors such as healthcare, retail, and financial services.
Another key finding is the impact of AI on the job market, with the potential to transform up to 40% of working hours in the region, reinforcing the urgency of retraining to equip professionals for new demands. This scenario requires a balance between innovation, corporate culture, and development—pillars that Oracle promotes through its connections with startups, innovation hubs, and large corporations.
Marcelle Paiva, Vice President of Oracle's Data & AI Hub for Latin America, emphasizes that the region is experiencing a unique moment. “More than a technological transformation, AI is an opportunity to reposition companies and markets. By connecting startups, innovation, and large companies, we are seeing creative and effective solutions that are already redefining sectors such as healthcare and financial services in Brazil.”
For more information about the study “The New Era of AI: From Innovation to Real Results” and the insights presented, please visit the link .
