A survey by Fulltrader Sports shows that artificial intelligence will be responsible for more than 60% of automated decisions on betting platforms by 2025. This data confirms the consolidation of predictive algorithms, which are now used to calculate probabilities in real time, adjust odds, and recommend bets based on each user's history. This advancement coincides with the regulation of the sector, which is expected to generate more than R$ 100 billion in Brazil by the end of the year, according to estimates from the Ministry of Finance.
For Ricardo Santos , data scientist and founder of Fulltrader Sports , the move represents a technological turning point. “The platform learns from user behavior and offers suggestions that make sense for their profile. It's a leap in efficiency, but one that demands responsibility in how these resources are applied.”
Algorithms already take into account external factors such as recent performance, physical wear and tear, weather conditions, and even player transfers. In competitions like the Brazilian Championship and the Club World Cup, the combination of variables has intensified the use of AI, with so-called micro-bets — those made on corner kicks, fouls, or specific plays — growing by 41% in 2024.
Santos warns, however, that the use of artificial intelligence does not eliminate the unpredictability of the sport. "It's a mistake to think that technology guarantees results. Chance remains part of the game, and human analysis continues to be indispensable."
Personalization also impacts the profile of bettors. A study by the Locomotiva Institute shows that women already represent 47% of the audience in Brazil, even influencing recommendation algorithms. According to Santos, this group adopts more rational strategies connected to performance data.
Transparency and digital education
The betting sector faces the challenge of reconciling technological innovation and social responsibility. Revenue could reach R$ 6 billion in 2025, according to government projections. However, the federal government warns of the need for educational campaigns aimed at preventing compulsive behaviors.
The founder of Fulltrader Sports emphasizes that resources already exist that can identify risk patterns and limit their use. Even so, he reinforces the importance of transparency and digital education. “In mature markets, such as the United Kingdom, the oversight of algorithms is rigorous. Brazil is still consolidating this process, and it is up to companies to use AI to inform and protect, not to manipulate the bettor,” he concludes.
