Companies of all sizes are betting on artificial intelligence (AI) to transform their internal and external processes. According to a 2024 study by McKinsey, 65% of companies are regularly using AI in at least one business function. The percentage shows a significant increase compared to the previous year, when 40% of organizations had adopted the tool.
The survey also revealed that 50% of companies that adopted artificial intelligence experienced an increase in productivity. The businessman Frederico Stockchneider, Technology Director at InfoWorker, states that AI is reshaping management and corporate routines. "It's an irreversible process. Companies that do not adapt to the new resources will lose competitiveness to their rivals because what is at stake is the speed of resolving demands and cost reduction," he comments.
Stockchneider explains that there are various AI solutions on the market and that the choice of the best resource depends on factors such as the company's profile, area of operation, volume of available data, purpose, among others. He cites, for example, Microsoft's tools, which it offers to its clients. "Demands change according to the needs of each organization," he/she/they points out.
SMEs
Whether in a small business or a multinational, integrating AI into corporate routines is more than a trend: it is a necessity. Stockchneider emphasizes that the AI revolution is not limited to large corporations. Affordable and flexible solutions also enable small and medium-sized businesses to adopt technology. "Whether in customer service with intelligent chatbots or in inventory management, AI is helping to level the playing field," he emphasizes.
Among Microsoft's most sought-after products, according to him, are Power BI – which uses AI to provide comprehensive data analysis, allowing companies to visualize data intuitively to guide strategic decisions – and Azure Machine Learning, which is a machine learning platform that enables building, training, and deploying AI models at scale. "Azure is recommended for organizations that want to leverage the power of machine learning to solve complex problems," he clarifies.
According to him, artificial intelligence has been a tool used for several years, but it has recently become popular mainly thanks to solutions like ChatGPT and Microsoft Copilot, which help automate tasks, provide insights, and improve team collaboration. "They are resources indicated to automate repetitive tasks, analyze large volumes of data, and provide valuable insights that aid in decision-making," he states.
ADDED VALUE
Another major advantage, highlights Stockchneider, is that artificial intelligence helps improve operational efficiency by optimizing processes and reducing human errors. McKinsey's research indicated that AI is being more commonly adopted in functions where it can add value, such as marketing, sales, and product and service development.
However, despite the advances, the implementation of artificial intelligence is not without challenges. The need for employee training, integration with existing systems, and issues related to ethics and privacy are some of the points that require attention. "More than technology, it is essential for companies to invest in education and the creation of an organizational culture adapted to this new moment," he/she/they assess.
The Tech Director of InfoWorker states that this is even a niche where AI has been widely used. Copilot, for example, is a feature that helps employees work more intelligently and collaboratively, allowing them to focus on higher value-added activities.
