Humanized artificial intelligence (AI) is driving a transformation in companies by integrating automation with an approach that is closer to human behavior. This AI model allows for more natural interactions with customers, while improving efficiency and reducing operational costs, without compromising the consumer experience
The most recent research from Deloitte, "State of AI in the Enterprise" (5th edition), revealed that 94% of business leaders believe that artificial intelligence will be essential for success in the next five years. The study also shows that intelligent automation, as is the case with chatbots, when implemented with a focus on improving the customer experience, can significantly increase operational efficiency and reduce costs, without sacrificing the quality of service
Alan Nicolas, AI specialist for business and founder ofLegendary Academy[IA], highlights that this new vision transforms the way companies interact with their audiences. "Humanized AI goes beyond traditional automation", creating dialogues and experiences that resemble the way people actually communicate. This generates more trust and empathy in consumer relationships, what is fundamental for the success of companies, affirms
Integration of AI in different sectors
Various sectors are experiencing the benefits of humanized AI, from retail to health. In e-commerce, for example, companies like Amazon have implemented virtual assistants capable of providing personalized recommendations based on purchase behavior data, increasing the conversion rate and improving the user experience. This results in a more efficient shopping journey, with more relevant suggestions and smooth navigation.
Already in the health sector, startups like Babylon Health use AI to conduct initial screenings, allowing patients to be attended to quickly on digital platforms, what helps reduce queues in clinics and speed up diagnosis, offering more accessible care
According to Alan Nicolas, the trend is that this technology will become increasingly common. "Companies that do not adopt humanized AI in their processes run the risk of falling behind". The market is in constant evolution, "and those who do not adapt to the needs of the modern consumer are doomed to lose relevance", punctuate
Furthermore, humanized AI has the potential to optimize internal processes in organizations. Automation tools with adaptive learning capabilities can quickly solve problems and enhance decision-making based on real-time data, without the processes losing the human touch in external interactions
Long-term benefits for businesses
The benefits of humanized AI go beyond customer experience. Technology allows companies to scale their operations efficiently, maintaining personalization in service. In this way, it is possible to create a deeper and more lasting relationship with consumers, increasing customer loyalty and lifetime value
Another important point is that humanized AI offers a competitive advantage in increasingly saturated markets. Companies that use this technology are better prepared to offer differentiated and personalized services, what is an important differential to stand out among the competition
In addition to improving efficiency and personalization, humanized AI also plays a fundamental role in digital inclusion. Companies like Nubank use AI algorithms to simplify access to the financial system, allowing millions of previously underserved people to access banking services with ease. This movement expands the market for companies and generates a social impact
Alan Nicolas highlights the importance of this transformation. "Humanized AI has the power to democratize access to essential services", providing the inclusion of people and companies in a fairer economic scenario. It is a revolution that goes far beyond technology, directly impacting society. "There is nothing more human than this", concludes
