Humanized artificial intelligence (AI) is driving a transformation in businesses by integrating automation with a more human-like approach. This AI model enables more natural interactions with customers, while simultaneously improving efficiency and reducing operational costs without compromising the consumer experience.
Deloitte's latest research, "State of AI in the Enterprise" (5th edition), reveals that 94% of business leaders believe artificial intelligence will be essential for success in the next five years. The study also shows that intelligent automation, such as chatbots, when implemented with a focus on enhancing the customer experience, can significantly increase operational efficiency and reduce costs without sacrificing service quality.
Alan Nicolas, AI specialist for business and founder of Lendar Academy[IA], highlights that this new vision transforms how companies interact with their audiences. “Humanized AI goes beyond traditional automation, creating dialogues and experiences that are closer to how people actually communicate. This fosters greater trust and empathy in consumer relationships, which is fundamental to companies' success," he/she states.
AI Integration Across Different Sectors
Various sectors are experiencing the benefits of humanized AI, from retail to healthcare. In e-commerce, for example, companies like Amazon have implemented virtual assistants capable of offering personalized recommendations based on purchase behavior data, increasing conversion rates and improving the user experience. This results in a more efficient shopping journey, with more relevant suggestions and a seamless navigation.
In the healthcare area, startups like Babylon Health use AI to perform initial screenings, enabling patients to be quickly seen on digital platforms. This helps reduce wait times at clinics and accelerate diagnosis, offering more accessible care.
According to Alan Nicolas, this technology is trending towards greater adoption. "Companies that do not adopt humanized AI in their processes risk falling behind. The market is constantly evolving, and those who do not adapt to the needs of the modern consumer are destined to lose relevance," he points out.
Furthermore, humanized AI has the potential to optimize internal processes within organizations. Automated tools with adaptive learning capabilities can quickly resolve problems and enhance decision-making based on real-time data, without losing the human touch in external interactions.
Long-term benefits for businesses
The benefits of humanized AI extend beyond the customer experience. The technology allows companies to scale their operations efficiently while maintaining personalized service. This enables a deeper, more lasting relationship with consumers, increasing customer loyalty and lifetime value.
Another important point is that humanized AI provides a competitive advantage in increasingly saturated markets. Companies using this technology are better positioned to offer differentiated and personalized services, which is a key differentiator for standing out from the competition.
Beyond improving efficiency and personalization, humanized AI also plays a crucial role in digital inclusion. Companies like Nubank utilize AI algorithms to simplify access to the financial system, allowing millions of previously underserved individuals to easily obtain banking services. This movement expands the market for companies and generates a social impact.
Alan Nicolas highlights the importance of this transformation. "Humanized AI has the power to democratize access to essential services, fostering the inclusion of people and businesses in a more equitable economic landscape. It's a revolution that goes far beyond technology, directly impacting society. There's nothing more human than that," he concludes.
