Humanized artificial intelligence (AI) is driving a transformation in companies by integrating automation with a more human-like approach. This AI model enables more natural interactions with customers while improving efficiency and reducing operational costs, without compromising the consumer experience.
The latest Deloitte research, "State of AI in the Enterprise" (5th edition), revealed that 94% of business leaders believe that artificial intelligence will be essential for success in the next five years. The study also shows that intelligent automation, such as chatbots, when implemented with a focus on improving the customer experience, can significantly increase operational efficiency and reduce costs without sacrificing service quality.
Alan Nicolas, business AI expert and founder ofLegendary Academy[IA], highlights that this new vision transforms the way companies interact with their audiences. "Humanized AI goes beyond traditional automation, creating dialogues and experiences that resemble the way people actually communicate. This builds more trust and empathy in consumer relationships, which is essential for business success," he states.
Integration of AI in different sectors
Various sectors are experiencing the benefits of humanized AI, from retail to healthcare. In e-commerce, for example, companies like Amazon have implemented virtual assistants capable of providing personalized recommendations based on purchase behavior data, increasing conversion rates and improving the user experience. This results in a more efficient shopping journey, with more relevant suggestions and smooth navigation.
In the healthcare sector, startups such as Babylon Health use AI to perform initial screenings, allowing patients to be seen quickly on digital platforms, which helps to reduce queues at clinics and speed up diagnosis, offering more accessible care.
According to Alan Nicolas, the trend is that this technology will become increasingly common. "Companies that do not adopt humanized AI in their processes risk falling behind. the market is constantly evolving, and those who do not adapt to the needs of the modern consumer are destined to lose relevance," he points out.
Furthermore, humanized AI has the potential to optimize internal processes within organizations. Automation tools with adaptive learning capabilities can quickly solve problems and enhance decision-making based on real-time data, without processes losing the human touch in external interactions.
Long-term benefits for businesses
The benefits of humanized AI go beyond the customer experience. Technology allows companies to scale their operations efficiently while maintaining personalized service. In this way, it is possible to create a deeper and more lasting relationship with consumers, increasing loyalty and customer lifetime value.
Another important point is that humanized AI offers a competitive advantage in increasingly saturated markets. Companies that use this technology are better prepared to offer differentiated and personalized services, which is an important differentiator to stand out among the competition.
In addition to improving efficiency and personalization, humanized AI also plays a key role in digital inclusion. Companies like Nubank use AI algorithms to simplify access to the financial system, allowing millions of previously underserved people to obtain banking services with ease. This movement expands the companies' market and generates a social impact.
Alan Nicolas highlights the importance of this transformation. The humanized AI has the power to democratize access to essential services, promoting the inclusion of people and businesses in a fairer economic landscape. It is a revolution that goes far beyond technology, directly impacting society. There is nothing more human than that, he concludes.
