The NRF Retail's Big Show 2025, largest global event in the retail sector, it happened in January, in New York, bringing together experts to discuss the main market trends. Among the participants were the Paraná entrepreneurs Emilio Silva, CEO of Datasoul, and Eduardo Córdova, CEO of market4u, that brought their analyses and experiences directly to the members of theMasterboard Club, in Curitiba
During the event, Emilio Silva and Eduardo Córdova highlighted the main learnings from NRF 2025 and how these trends are expected to impact the Brazilian market
Datasoul operates in the digital transformation of medium and large companies, having already implemented more than 300 projects in 14 countries over 15 years. For Emilio Silva, CEO of the company, retail in 2025 will be based on the balance between technology, personalization and environmental responsibility
Consumers will seek authentic connections with brands, valuing companies that promote a sense of community. Furthermore, artificial intelligence will replace individual applications, making the shopping experience smoother. Another essential point will be the leadership of brands in environmental initiatives, with more durable and sustainable products, explain Emilio, what alert, however, for the risk of digital fatigue in retail. "The excess of viral trends will make consumers increasingly value nostalgia and storytelling as competitive differentiators", highlights
Five trends that will transform retail in 2025
Market4u is the largest microfranchise in Brazil, with more than 2.185 stores and 600 franchisees across the country, according to the Brazilian Franchise Association (ABF). Eduardo Córdova, CEO of the brand, shared five fundamental trends for the retail sector in 2025
1-Artificial Intelligence (AI) and automation – AI agents will revolutionize the organization of distribution centers and the shopping experience, increasing efficiency and reducing costs
2-The evolution of physical stores –Despite the growth of e-commerce, 80% of purchases still happen in person. To attract consumers, stores will need to become spaces of experience and entertainment
3-Strategic use of data – The ability to collect and interpret data will be crucial for providing personalized and effective actions
4-Purpose as a factor of competitiveness – Companies with clear and consistent missions will have a competitive advantage, because it strengthens consumer engagement, collaborators and partners
5-New technologies for retail optimization – Innovations such as smart bracelets, automated self-checkouts and delivery robots are already a reality in some countries and are expected to gain traction in Brazil in the coming years
According to Eduardo Córdova, before adopting these technologies, retailers need to ensure that their internal processes are organized. The first step is to structure the foundation of the business. "It is useless to invest in AI if the company does not collect and organize its data well", alert the CEO of market4u
The meeting was organized by the Masterboard Club, a community created in 2017 that promotes the exchange of experiences, learning and strategic connections among entrepreneurs
