The Panorama 2025 survey, conducted by the American Chamber of Commerce (Amcham Brasil) in partnership with Humanizadas, reveals that Artificial Intelligence (AI) and high performance will be the main business trends in the coming year. Among the 733 companies interviewed, 67% identify AI as the most disruptive technology for 2025, and 47% prioritize high performance as a critical success factor.
With a focus on the regional landscape in Minas Gerais, the survey highlights that 87% of the respondent companies in the state are medium and large-sized, predominantly in the service (54%) and industry (32%) sectors. For the next year, Minas Gerais companies stand out for valuing productive efficiency (66% versus 47% nationally) and for focusing on training and hiring talent (53% versus 35% nationally).
"The data reinforce that companies in Minas Gerais are attentive to technological transformations and the strengthening of their operations," evaluates Douglas Arantes, regional manager of Amcham in Minas Gerais. We are monitoring the national evolution in the fields of AI and high performance, while our regional market stands out for its focus on people and productivity, which are essential points for the sustainable growth of local companies.
Trend ranking and innovation maturity
In addition to AI and high performance, the research also ranked other essential trends for 2025: Sustainability (46%), Digitalization of Products and Services (43%), and Risk Management (42%). Among Minas Gerais entrepreneurs, 77% consider people management a priority area for growth, reinforcing the importance of strategies that combine innovation with human development.
The survey also shows moderate optimism regarding business growth for 2025, with 50% of respondents projecting a revenue increase of over 10% – a 7 percentage point jump compared to expectations for 2024. Despite this optimism, 68% of entrepreneurs see economic stagnation as the main challenge, followed by inflation and political stability.
With an innovation readiness index of 64%, Brazilian companies are in an intermediate stage of preparation for the digital and innovative era. This index, which measures companies' ability to adopt innovative technologies and practices, reflects maturity in essential areas such as business model, management, and innovation culture. Minas Gerais follows this trend, with a focus on digital transformation (77%), while products and services are still seen as areas with great development potential.
The research findings highlight the importance of a business strategy that combines technology, efficient management and continued investment in human capital for sustainable success in 2025.
Access the full survey at the link:https://amchambrasil.powerappsportals.com/panorama-2025/
