Artificial Intelligence (AI) is significantly transforming the job market in Brazil. A recent study by Microsoft and Edelman reveals that 74% of companies in the country have already adopted AI in 2023, a considerable increase compared to the 61% of the previous year. Although the increasing adoption of technology may raise concerns about job replacement, experts claim that AI also opens doors to new and better job opportunities
Frederico Stockchneider, project director at InfoWorker Technology and Training, explain that the fear of human labor being replaced by technology is unfounded. AI will allow the automation of repetitive tasks, freeing employees for more strategic and creative activities, what is driving the emergence of new roles that require advanced skills and provide greater added value, highlights Stockchneider
According to a Gartner survey, AI will create around 2 million jobs by 2025. This happens because AI technologies require supervision, human training and maintenance. Furthermore, AI can increase productivity, what, in turn, leads to the creation of new positions. Companies that combine AI with human insights reported productivity increases of nearly 70%, protecting existing jobs and creating new opportunities within the business
However, the incorporation of AI in companies is not a simple task. A study by Pure Storage, conducted by MIT Technology Review, highlighted three major obstacles to the adoption of AI in Latin America, including Brazil: the high cost of technology, the need for greater involvement of stakeholders and the insufficient infrastructure for data management
Stockchneider emphasizes that the combination of a limited budget and the scarcity of qualified talent represents a major challenge for the adoption of AI in Brazilian companies. According to the study "Digital Transformation and Business Leaders", carried out by the Data-Makers institute, 46% of business leaders point to the lack of qualified professionals as one of the main barriers to digitalization, while 37% attribute this difficulty to low knowledge about related topics
Without professionals with advanced technical skills, as computer science and data analysis, many organizations face difficulties not only in implementing, but also to maintain AI solutions effectively. The specialist suggests that, to overcome these challenges, it is essential that companies invest both in training and in the development of an adequate technological infrastructure, ensuring that they are prepared to compete in an increasingly digitized and intelligent market
For more information and details about the research, visit www.microsoft.com/ia-estudo
