Interest in the use of Artificial Intelligence (AI) has been increasing in recent years, affecting not only individuals but also organizations. In 2024, 72% of companies worldwide have already adopted this technology, a significant increase compared to 55% in 2023. The information comes from a survey conducted by McKinsey & Company, a global consulting and management firm.
But it's not just companies that are benefiting from the technology, which goes far beyond the well-known Chat GPT. Those who work in sales have already noticed that AI can be very useful, for example, to organize routines and thus enhance the efficiency of their activities.Furthermore, it is a way for professionals to stay competitive and up-to-date with the market.
This is the assessment of the president of the Regional Council of Commercial Representatives of Paraná (CORE-PR), Paulo Nauiack, who highlights how AI is already present and positively influencing the sector. "The sales representative is already using artificial intelligence. One example is routing, an essential process for organizing the daily work of these professionals. To create your route, when you use the app, whether it's Maps, Waze, you're using artificial intelligence."
According to Nauiack, the key to maximizing the benefits of AI lies in familiarity and consistent use. Enjoy! Use it, play with it, make this intelligence more friendly to you, turn it into a routine. As you use AI, whatever it may be, gaining more confidence, it will start giving you better answers and you will become more efficient.
The president of CORE-PR emphasizes that AI does not replace the sales representative, but rather complements their skills. "You will not be replaced by AI, you will be replaced by someone who, like you, knows how to use artificial intelligence." He emphasizes that the effectiveness of AI is directly linked to the quality and quantity of information provided. AI will give us answers as we feed it, so the better the flow of information and knowledge, the consistency of data it can provide to its artificial intelligence, the better the responses will be.
Nauiack observes that the use of AI is already a reality in companies and among clients, and understanding and anticipating these practices is a competitive advantage. The company you represent already uses AI to map the market, interact with its competitors, and understand what is being done. Likewise, your client also uses it, so anticipate, use, find out what they are doing, what they are using, how they are using it, and this will make your life easier.
