Companies from various sectors have been turning to artificial intelligence (AI) to enhance the funnel journey, that is, the path a customer takes from the first contact to the purchase, passing through several stages of awareness, consideration, and decision. The use of AI allows organizations to personalize communication with buyers, making interactions more efficient. This advancement has shown promising results in sales and marketing strategies.
According to a survey by Ebit/Nielsen, companies that use artificial intelligence resources experience an average growth of 15% in their sales and 10% in customer satisfaction. The research highlighted that personalization and automation are key factors for these results, as they allow a better understanding of consumer behavior and the offering of solutions more suited to their needs.
Alan Nicolas, business AI expert and founder ofLendár.I. AcademyA, emphasizes the importance of a personalized approach. "In order for AI to truly contribute to sales growth, it is essential that it is programmed with a personality that engages with the target audience. This means creating a communication style that aligns with the values and expectations of the customers," he states.
The Importance of Style and Personality in AI
Anyone who thinks that the only option is an Artificial Intelligence that sounds robotic is mistaken. She can acquire different personalities to communicate more and more fluently with consumers. The first methodology to achieve this is behavioral data analysis. From large volumes of information, AI identifies patterns and preferences, adjusting its communication to be more convincing.
Another method is the incorporation of more common and everyday dialogue elements. By using advanced natural language processing (NLP) models, Artificial Intelligence can mimic human communication style, creating messages that appear more authentic. This helps to establish a stronger connection with customers, increasing the likelihood of closing the sale.
Finally, AI can be trained through constant analysis. With each interaction, the tool learns from customer responses, adjusting its approach to better meet their expectations. This learning ability is essential to maintain the effectiveness of conversations over time.
Practical applications
At the top of the sales funnel, AI can be used to attract potential customers through personalized advertising campaigns. By analyzing demographic and behavioral data, Artificial Intelligence creates ads that are more likely to capture the target audience's attention. "Personalization at the top of the funnel is very important to attract attention in a saturated market. AI allows companies to stand out in a world of content, posts, and competitors vying for potential customers' attention," emphasizes Alan Nicolas.
In the middle of the funnel, AI facilitates lead nurturing with personalized content. Sending targeted emails and exclusive offers, the tool keeps potential customers engaged and progressing in the purchasing process. They receive the right information at the right time, which proves to be effective in the long run.
At the bottom of the funnel, AI can help close sales through personalized product recommendations and automated customer support. This AI-recommended content is especially effective because it considers the customer's purchase history and preferences, offering products that truly meet their needs.
Therefore, customization and training of the language model are essential to ensure that the customer feels welcomed and has no doubts about the product or service. "Artificial intelligence is a powerful tool to boost sales at all stages of the funnel journey. By adopting an adaptable approach, companies can create more advanced shopping experiences and strengthen customer loyalty. Selling is nothing more than creating lasting connections," concludes Alan Nicolas.
