Artificial Intelligence (AI) is no longer exclusive to large companies and is increasingly present in the daily lives of small and medium entrepreneurs. Tools that once seemed distant are now accessible, offering practical solutions to optimize processes, improve customer service, and boost sales.
Many entrepreneurs already use AI without realizing it. Streaming platforms that recommend movies, virtual assistants that respond to voice commands, and apps that automatically correct texts are examples of AI in action. In the corporate environment, these technologies translate into chatbots for customer service, systems that analyze sales data, and tools that automate repetitive tasks.
There are still myths that discourage small business owners from AI, such as the idea that it is expensive or complex. Today, there are affordable and easy-to-implement solutions, often integrated with systems already used by companies. Another common misconception is thinking that it is necessary to be a technology expert to adopt these tools. Many of them are intuitive and do not require advanced technical knowledge. Furthermore, AI does not replace human work but acts as an ally, automating operational tasks and freeing up employees for more strategic activities.
Saving time and resources is one of the main benefits for those who start adopting AI in their daily business operations. By reducing manual tasks, entrepreneurs can focus on strategic decisions and customer experience. Furthermore, automation contributes to reducing operational errors and improves the workflow of teams.
The companyPlathanus, specialized in digital solutions, developed projects that exemplify the use of AI in small businesses. One of them is an investment app that uses an intelligent chat to answer questions about investment portfolios, offering personalized analyses based on real data.
Another example is a tool that integrated WhatsApp customer service with an ERP management system, allowing the customer to be automatically identified, receive updated product prices, and approve the order directly within the chat. The confirmation generated the order in the system, streamlining the process and reducing the sales staff's waiting line. This prevented sales loss due to response delays and increased the company's operational efficiency.
What we observe is that, when properly applied, artificial intelligence can solve everyday problems in a simple and straightforward way. Entrepreneurs start making decisions based on data, can automate repetitive processes, and save time on tasks that previously required a lot of manual effort, says Pascoal Vernieri, CEO of Plathanus.
To start using AI, it is ideal to identify areas of the operation that can benefit from automation or data analysis, research tools that meet these needs, and implement solutions gradually, evaluating the results and adjusting as necessary. The democratization of AI allows small businesses to leverage its benefits, becoming more efficient and competitive in the market.
About Plathanus:
Plathanus, recognized by Clutch as the third-best software developer in Brazil, has always stood out for its ability to deliver high-impact technological solutions. Renowned companies such as Sodexo, WEG, Grupo Koch, Feedz by TOTVS, Vialaser entrusted Plathanus with the development of customized solutions to optimize processes and drive results.
