Integral Ad Science (IAS), one of the main global platforms for measuring and optimizing digital ads, announces the appointment of Marc Grabowski as the new Chief Operating Officer (COO) and Srishti Gupta as the new Chief Product Officer (CPO). The new directors will take office on September 16, 2024
Grabowski, former global vice president of Oracle Advertising, will oversee the global commercial organization of IAS, prioritizing customer success activities, business strategy and commercial operations. Already Gupta, former product director of Rokt, will lead the product strategy, including product development and market entry initiatives. Grabowski and Gupta will report directly to Lisa Utzschneider, the CEO of IAS.
"It is a great pleasure to welcome Marc and Srishti to IAS", that will enrich our team of senior leaders, strengthen our customer prioritization culture, and contribute to the development of our products, to address the main needs of our clients and partners, says Lisa Utzschneider, CEO of IAS. Marc and Srishti share a focus on innovation and agility, something essential to our market segment, dynamic and accelerated. We eagerly await the contributions from both to continue enabling clients to maximize their performance and expand their investments in digital media.”
Grabowski has extensive professional and leadership experience on both sides, of supply and demand, in the advertising sector. He joins IAS after leaving Oracle Advertising, where he led the global market insertion area for Oracle's advertising products, including Moat, Datalogix, BlueKai and Grapeshot. Before, Grabowski served as executive vice president of global supply and business development at Criteo; was CEO at Persio, a B2B mobile marketing platform, subsequently acquired by Clutch.with; and spent almost a decade at Yahoo!, in various sales roles
"The focus of IAS on data integrity", your reliable AI-based technology, in addition to the company's resources for social media, open web, Connected TV (CTV) and other emerging channels, are factors that make this opportunity exciting, says Grabowski. "I am excited to add strategy and execution experiences to IAS's strong talent pool", to provide superior results to our clients and partners.”
Gupta is an experienced and visionary leader in the product area, with a history of growth in various advertising channels, for B2B and B2C, including CTV. Recently, served as product director at Rokt, a technology company for e-commerce, where it was responsible for providing relevant and high-performance experiences for billions of transactions. Before joining Rokt, Gupta was the director of ad measurement at Amazon, where he led the creation of cross-channel measurement products. Previously, she held the position of President and General Manager of Digital Solutions and Media at IRI
Marketing professionals seek to maximize the return on investment in ads, in all channels, and IAS has continued to innovate with flexibility and agility, says Gupta. I am excited to build a solid foundation and generate value for customers through cutting-edge products that promote IAS's mission of providing reliability and transparency about the quality of digital media.”
