Camila Silveira, a specialist in entrepreneurial development through social networks, says that the new resource can bring a series of implications for companies and individuals
In recent days, a new feature in the digital universe has caused a stir on social media: Instagram announced that it is testing a new feature, the "Dislike" button, specifically for comments on Feed and Reels posts. The platform, already the favorite of millions of entrepreneurs, influencers, and brands around the world, is seeking ways to enhance interaction and ensure that its users experience a healthier and more organized environment.
Business development and digital entrepreneurship specialist, Camila Silveira views this change with a critical but optimistic perspective. After all, social media, especially Instagram, has become an essential tool for brand growth and community strengthening. However, this new feature can bring a series of implications, both for the average user and for entrepreneurs who rely on the platform to expand their businesses, he analyzes.
According to Instagram, the "Dislike" button was designed to help filter unwanted interactions. The feature allows users to "untag" or "mark negatively" comments from others, without this being publicly visible to other users. In other words, instead of seeing a count of "dislikes" as happens on other platforms, Instagram prioritizes the invisibility of this action, but uses these signals to adjust the algorithm, reducing the visibility of comments that have been "undisliked," explains Camila.
According to the specialist, this makes perfect sense at a time when we are trying to create more positive communities on social media. Entrepreneurs, in particular, benefit from this change, as it can help reduce the impact of negative interactions and focus on more relevant and constructive comments that truly contribute to building a solid business and an engaged community.
Implications for Entrepreneurs and Content Creators
Now, the question that many entrepreneurs must be asking themselves is: *how can this change impact my online presence?* Camila points out that if you use Instagram to promote your brand or services, it is essential to understand how the new features influence the reach and engagement of your posts.
“At first glance, this feature can be seen as a tool to improve the social network environment, promoting more positive interactions. However, for those who are constantly managing their social networks, the new “Dislike” button also presents challenges,” she highlights, detailing them:
1. **Redefining Feedback:** The "Dislike" button may change how followers interact with your posts. For many creators and entrepreneurs, constructive feedback is one of the most valuable ways to evaluate and improve the content being produced. However, by allowing an "unlike" to be done anonymously, there is a risk that users may lack a true understanding of why a content was not well received.
2. **Impact on Comment Visibility:** Although Instagram does not publish the number of "dislikes," the algorithm will process these disapproval signals. This means that, even without a visible counter, your followers' negative perception of certain content can affect your visibility and your positioning in the feed. In other words, what might have previously been an irrelevant comment can become less relevant when "unliked," directly impacting how the algorithm ranks the post.
3. **Monitoring and Crisis Management:** For entrepreneurs, managing crises on social media is a key factor for success. The "Dislike" button can be a double-edged sword. On one hand, it allows users to express their displeasure without creating an open discussion, but on the other hand, it can potentially amplify the spread of negative interactions in a more discreet way, requiring entrepreneurs to pay more attention to managing their content.
How Can Entrepreneurs Take Advantage of This New Resource?**
With the changes, new opportunities also arise to optimize digital presence. Camila Silveira listed some ways entrepreneurs can benefit
1. **Focus on Quality Content:** Instagram is constantly refining its algorithm to showcase what is relevant and positive. This means that the more engaging and constructive your content is, the greater the chances of reaching a qualified audience. Focusing on producing genuine content that brings real value to your followers can minimize negativity and increase organic engagement.
2. **Monitoring Public Reaction:** With this new feature, it is important for entrepreneurs to monitor how their followers are interacting with their comments. Brands can use this information to adapt their approach and improve their relationship with the community, creating closer and more assertive communication.
3. **Enhance the Interaction Strategy:** This change also provides an opportunity to further humanize the relationship with the audience. It is crucial for entrepreneurs to use their influence to guide the discussion constructively. Creating a space where followers feel heard and respected, even in criticism, is an important competitive advantage.
The specialist points out that Instagram remains a vital platform for entrepreneurs and content creators, and the "Dislike" button highlights the need for more careful and strategic interaction with the audience. According to her, although this feature is still in the testing phase, its implementation could be a game-changer in the way we communicate and interact on social media.
“As entrepreneurs, it’s essential to embrace change with a critical eye, adapting to new tools and making the most of the opportunities that arise. Instagram is constantly evolving, and the way we handle digital interactions reflects not only the evolution of a platform, but also the maturation of the digital market as a whole. By focusing on authenticity, quality content and positive engagement, you can ensure that your brand not only survives, but thrives in this new social media landscape,” concludes Camila.
