A Insider, a reference in technological and sustainable fashion, revealed some data about their sales by comparing the periods of Carnival 2023 and Carnival 2024. The company, known to the general public for its active presence on digital platforms and its extensive network of influencers, increased its total sales value by 146% and its sales volume by 131%.
Furthermore, Insider revealed that the best-selling products during Carnival 2023 were the Tech Gola U and Gola V Men's, their underwear, and undershirts. Already in last year's Carnival, the Tech Gola U and Gola V Masculina remained in the lead, followed by the Wide Leg pants and underwear.
According to the brand, like all its products, the best-sellers in previous Carnivals feature technologies characteristic of Insider, such as ultra-light, anti-odor and breathable fabrics, natural and biodegradable fibers, thermal comfort and other attributes.
For Yuri Gricheno, CEO and co-founder of the company,The company's innovative pieces have been key to positioning Insider as a leader in the essential clothing segment and making it even more remembered by consumers during times of greater heat and high incidence of sunlight, such as Carnival.
“Consumers are more aware and demanding regarding the benefits and sustainability of the items they purchase. Today, Insider offers a range of options that allow them to choose clothes with specific occasions and weather conditions in mind, such as Carnival. This strategic combination of being technological and sustainable helps us understand why our sales are showing good numbers year after year,” he says.Yuri Gricheno, CEO and co-founder of the company.