Insider more than doubles sales between Carnivals 2023 and 2024 and wants to maintain success in 2025

Insider, a reference in technological and sustainable fashion, revealed some data on its sales when comparing the periods of Carnival 2023 and Carnival 2024. The company, known to the general public for its active presence on digital platforms and its wide network of influencers, increased the total value of its sales in 146% and the sales volume in 131%.

Also, Insider disclosed that the best-selling products during Carnival 2023 were Tech Gola U and Gola V Men's, their underwear and undershirts. Already in Carnival last year, Tech Gola U and Gola V Men's continued in the lead, followed by Wide Leg pants and panties.

According to the brand, as well as all its products, the best sellers in previous Carnivals have Insider's characteristic technologies, such as ultralight fabrics, anti-odor and breathable, natural and biodegradable fibers, thermal comfort and other attributes.

Yuri Gricheno, CEO and co-founder of the company, said the company's innovative pieces have been key to positioning Insider as a leader in the essential clothing segment and making it even more remembered by consumers in times of greater heat and high incidence of sun rays, such as Carnival.

“Consumers are more aware and demanding about the benefits and sustainability of the pieces they buy. Today, Insider provides a range of options that allows them to choose clothes thinking about specific occasions and weather conditions, such as Carnival. This strategic combination between being technological and sustainable helps us understand why our sales have good numbers year after year”, he comments Yuri Gricheno, CEO and co-founder of the company.