A Insider, a reference in technological and sustainable fashion, celebrated its recent issue release, highlighting the influencer marketing that the company has been investing in. With an active presence on platforms like Instagram and TikTok, the brand works with a wide network of influencers in the wellness, health, and fashion segments. Currently, your campaigns reach over 20% of the audience monthly, a milestone that reinforces your position as a pioneer in high-impact digital strategies.
“We are living in a time of great transformation in the advertising market, and Advertising Day is an opportunity to recognize the impact of these professionals in campaigns that connect brands and consumers in an authentic and relevant way. We are very grateful to our team for their commitment to content strategies, especially for seeking collaboration with digital influencers who convey the same purpose as our company,” he comments.Yuri Gricheno, CEO and co-founder of the company.
With nearly 1,000 influencers in its network, including Rodrigo Goes, Paul Cabannes, Marcela Carrasco, and Bertha Jucá, Insider uses influencer marketing to reinforce its message of innovation and responsibility. Strategic partnerships not only increase brand visibility but also help create genuine connections with different audiences.
These initiatives have been fundamental in solidifying the company's position as a leader in the essential clothing segment, especially in the second country that follows the most influencers in the world, according to a survey by agencies Hootsuite and We Are Social.
“Our goal goes beyond creating quality products, as we want to deliver solutions that combine technology and sustainability in perfect harmony,” he explains.Greek. “Influencer marketing has been an essential tool for communicating these values, and it is thanks to advertising that we have been able to translate our message to so many countries beyond Brazil.”
Founded in 2017 by Yuri Gricheno and Carol Matsuse, Insider was born to rethink the fashion industry. Their products, developed with a focus on technology, timeless design, and sustainability, offer high durability and reduce the need for consumption and the use of natural resources. The brand has already surpassed 900,000 customers and is sold in more than 50 countries, including the United States, Portugal, and Canada.
