Companies attuned to current market trends are potentially ahead of their competitors. It is not new that adopting technological solutions has become an essential necessity for survival and long-term success in the current business landscape, and the big challenge is knowing how and which sectors to apply these solutions. But the differentiator would be how this improves the lives of employees or customers, that is,people doing for people
In Brazil, according to a survey commissioned by IBM in 2022, 41% of companies have actively implemented artificial intelligence (AI) in their corporate daily operations, given that 73% of information technology (IT) professionals have accelerated investments in the last two years. For a large part of the participants, AI helps to address skill gaps and labor shortages, once information security is a major challenge in data management
However, for Eduardo Freire, CEO and corporate innovation strategist ofFWK Innovation Design, it is necessary to be careful when addressing this issue. "We are in a scenario where the greatest competitive desire to use technological solutions is the need for data". When companies are born with a technological implementation, they have a certain competitive advantage over those that do not use technologies, explain
Technology can optimize internal processes and facilitate the management of a company, thus improving our educational service. This is fundamental. However, this approach is typical of traditional management. When a company grows and does not use technology, "it is necessary to incorporate it to improve operations", complement
It is not enough to have the technology, it is necessary to know for what and how to apply it
For the CEO, despite being a benefit for companies, one must study carefully how and in which sector to apply new technologies. "We need to be careful not to sell technology for the sake of technology", advertise
Below, he addresses five essential tips for companies to avoid making mistakes when trying to innovate and end up forgetting the most important thing: business management
1. Do not apply technology for the sake of applying it
"The main differentiator of technology is the possibility of creating an environment conducive to innovation". This process involves understanding the context, invest in knowledge and ensure that technology will be used strategically, and not because it is 'in fashion'. Inclusive, it is essential that the team is motivated and engaged to use the tool in business management, analysis
2. Make sure that the technology is aligned with the company's objectives
"When it is decided that companies will adopt a certain technology, managers should involve employees in the process from the beginning, even to promote an organizational culture that values innovation and continuous learning. A good example here is to offer training to explain how the technology works, how it will assist in daily life and how it should be used, points
3. Plan the management strategy for the future
"It is not enough to just implement the technologies"; one must keep in mind that market trends are always in constant change and evolution. In this way, companies need to always be proactive and available to test not only new technologies, but also business models that can drive innovation and competitiveness, understand the CEO
4. Know in which sector to apply technology
It is necessary to analyze and understand that not all sectors of a company need technology. Those who benefit the most from the innovations brought by this tool are related to the core of the business, like operations, customer service and product and service development, exemplifies
5. Step out of the obvious
"When we think 'outside the box'", we are able to identify innovation opportunities. With technology, we can transform various sectors, but we must always keep the focus on the value it can add to customers and the company, concludes Eduardo Freire
