THEInfojobs, a brand that connects candidates and companies, with 20 years of history, reinforces its prominent position in the market for the third consecutive year, according to research carried out byKantar. The survey, which is the second carried out this year, revealed that the brand remains thejob site and app most used by Brazilians, consolidating itself as the main reference in all regions of the country.
Among the factors that guarantee this leadership are:variety of offers, a credibilityandpracticalityfrom the platform, which remain the most valued points by users. Currently, Infojobs, the leading HR Tech in Brazil, has over 500,000 job openings, 56 million registered resumes, making it the largest talent database in the country, 35,000 advertising companies, 35 million monthly visits, and various features that ensure security and a personalized experience for users.
Another point highlighted by the research is the spontaneous recognition of the brand, which also grows consistently, being thejobsite most remembered by people of all ages, genders and social classes.
“We are extremely proud to know that, once again, Brazilians have chosen Infojobs as their preferred platform to search for new professional opportunities. Our mission has always been to make the recruitment process more efficient, accessible and innovative for candidates and HR professionals. These results reflect our commitment to the experience of job seekers and the trust we have earned over the years,” he said.Ana Paula Prado, CEO of Infojobs.
Currently, Brazil has a scenario with 7.4 million people out of the labor market, according to IBGE. In an extremely dynamic market, with significant changes in professional behavior and increasing digitalization, Infojobs reinforces its commitment to boost employability through technology, innovation, and active listening with its clients and users.
The application of Kantar research is part of the company's strategic initiatives that enable a detailed understanding of its users' perspectives and, thus, continuously improve its platform and services offered, ensuring greater satisfaction. This is also reflected in data; when it comes to loyalty, the study reveals that 82% of candidates confirm that Infojobs is their first choice for future job searches.
“Infojobs’ continued leadership only reinforces the importance of investing in innovation, cutting-edge technology and a personalized experience that meets the needs of those seeking new opportunities, as well as companies looking for the best talent,” adds the CEO.