According to a Sebrae survey, 8 million Brazilian young people, aged 18 to 24, are running their own businesses, with the vast majority concentrated in franchises. The advantage of this investment lies in the possibility of counting on the franchisor's support, already having a business plan established by someone else, and the guarantee of a better market share.
Fábio Constantino, economist and specialist in brand expansion, highlights that these benefits influence Generation Z to develop a special interest in these service networks, especially in areas focused on health, wellness, facial and body rejuvenation. "Generation Z, with their innate familiarity with technology and a different perspective on work and entrepreneurship, is showing a growing interest in franchise investments for 2024," he states.
The survey showed that financial independence is a constant pursuit among young people, with a 10% increase in franchise acquisitions by youths under 24 years old. Even if they have little experience in the business world, this is a highly adopted market model because it offers structure, support, and the know-how from the franchisor, which makes the path in entrepreneurship easier.
Fábio claims that the franchises They offer a solid and structured path for young investors, combining innovation with tested and established business models. "The security of investing in an established brand, combined with the desire to make a difference, makes franchises a natural choice for this generation. Generation Z seeks brands that not only offer profitability but also a purpose aligned with their values and lifestyle," he concludes.
