Serasa Experian, first and largest datatech in Brazil, announces the eight startups selected for phase one of the second edition of "Impulsiona Startups", acceleration program that seeks to scale positive social impact through innovative businesses and solutions. With solutions focused on new ways of granting credit to consumers, access of SMEs to credit, support for over-indebted individuals and reduction of default rates, the chosen startups were: Credere, Direct Debit, My School, Change My World, Sea Bottle, Yolo Bank, Niew and UP Sales
At this stage of the program, the goal is to provide the development of prototypes or the evolution of existing solutions that demonstrate the potential and scalability capacity of entrepreneurs. The selected companies will undergo a journey of up to 6 weeks, including also equity-free investment of R$ 30 thousand for the development of solutions and free use of Serasa Experian's services and products
"We chose eight startups with solutions aligned with the areas of focus for which we aim to expand social impact". Our goal is to support, with expertise, equity-free investment and specialized support, the companies, so that your businesses are boosted and more Brazilians can improve their financial health, creating a better future for Brazilian society, says the head of Sustainability & ESG at Serasa Experian, Paulo Gustavo Gomes
In the second part of the program, four startups will be selected based on the best results to undergo four months of acceleration with executive mentors from Serasa Experian and market specialists, in addition to receiving another equity-free investment – that does not require a corporate obligation of R$ 120 thousand reais
The acceleration program created by Serasa Experian, that is now in the second edition, accelerated six startups in its first edition. The accelerated, what the states of São Paulo represented, Federal District, Paraná, Pernambuco and Rio de Janeiro, they identified relevant results regarding the improvement in audience reach indicators and revenue, for example
Tindin is one of the winning companies of the first edition, fostering educational inclusion and financial management from childhood and adolescence for students in public and private schools through a gamified experience. With participation in the program, in about 9 months, Tindin received professional mentoring on marketing and strategy, allowing it to invest in these areas and in its education and financial management product, recording a 10% increase in the number of people impacted during the period. In total, the startup has already impacted nearly 110 thousand people, of which one third are families, 60% of students from private schools and 6% of students from public schools. With the acceleration, a startup should invest in increasing the impact on students in situations of social vulnerability
