Serasa Experian, the first and largest data tech company in Brazil, announces the eight startups selected for phase one of the second edition of "Impulsiona Startups," an acceleration program that aims to scale positive social impact through innovative businesses and solutions. With solutions focused on new forms of credit granting for consumers, access to credit for SMEs, support for over-indebted individuals, and reduction of default rates, the selected startups were: Credere, Débito Direto, Minha Escola, Muda meu Mundo, Garrafa do Mar, Yolo Bank, Niew, and UP Vendas.
In this stage of the program, the goal is to promote the development of prototypes or the evolution of existing solutions that demonstrate the potential and scalability capacity of the entrepreneurs. The selected companies will undergo a journey of up to 6 weeks, including a R$30,000 equity-free investment for solution development and free use of Serasa Experian's services and products.
“We chose eight startups with solutions that are aligned with the areas of activity for which we aim to increase social impact. Our goal is to support these companies with expertise, equity-free investment and specialized monitoring, so that their businesses are boosted and more Brazilians can improve their financial health, creating a better future for Brazilian society,” says Paulo Gustavo Gomes, head of Sustainability & ESG at Serasa Experian.
In the second part of the program, four startups will be chosen based on the best results to undergo four months of acceleration with executive mentors from Serasa Experian and market experts, in addition to receiving another equity free investment – which does not require a corporate obligation of R$120 thousand reais.
The acceleration program created by Serasa Experian, now in its second edition, boosted six startups in its first edition. The accelerated, which represented the states of São Paulo, Federal District, Paraná, Pernambuco, and Rio de Janeiro, identified significant results regarding improvements in audience reach and revenue indicators, for example.
Tindin is one of the winning companies of the first edition, promoting educational inclusion and financial management from childhood and adolescence for students of public and private schools through a gamified experience. With participation in the program, over approximately 9 months, Tindin received professional mentorship on marketing and strategy, enabling investment in these areas and in its education and financial management product, resulting in a 10% increase in the number of people impacted during that period. In total, the startup has already impacted nearly 110,000 people, of which one-third are families, 60% are students from private schools, and 6% are students from public schools. With the acceleration, the startup should invest in increasing its impact on students in social vulnerability situations.
