The logistics multinational, ID Logistics Brazil, with a strong presence in e-commerce, had an average growth of 28,5% this year, above expectations on Black Friday. The company aimed for an overall increase of 25% in the volume of orders for all sectors. But the logistics sector for fashion operations exceeded expectations. The numbers further reinforce ID Logistics' expertise in fashion, that was one of the sectors most served by Black Friday this year
In one of the operations, for example, one of the fashion retail distribution centers experienced a significant growth of 30% for the date. And on the main day of Black Friday, November 29, one of the companies that ID Logistics operates all the logistics had the highest revenue in history in a single day
The main and challenging measure of the strategy for Black Friday, traced in June together with its clients from the segment, it was the hiring of temporary workers for an area that is already suffering from a labor shortage – recently the operator announced a notice with more than 2 thousand vacancies, for logistics assistant with a chance of hiring
The number of employees in the operation also grew by 34% from this year's figures for the Black Friday campaign, counting on temporary logistics assistant positions. Rogério Elias, Regional Operations Manager of ID Logistics, during peak times like Black Friday and Christmas. According to him, a multiplier collaborator is responsible for training new hires
Another important measure was the provision of equipment, as a radio frequency collector, forklifts, uniforms and PPEs, among others, if it were necessary
To achieve the growth target and even surpass it, the strategy that encompasses the synergy between different distribution centers was used, and even to the same warehouse for the quick movement of employees and equipment
In retail, another area of operation of ID Logistics, the work focused in October on supplying the stores, mainly, with electronic items, white line,televisions, among others. In this case, the increase in reported volumes was about 10% . The same happens in the case of food and beverage industries, that according to Anderson Almeida, also Regional Operations Manager of ID Logistics, expanded the portfolio of products worked on by the platforms
