Integral Ad Science (Nasdaq: IAS), one of the largest global media measurement and optimization platforms, announces the launch of contextual category reports for Meta platforms (Nasdaq: META), expanding the scope of measurement for media in Facebook and Instagram Feed and Reels formats. The launch reinforces IAS's ongoing collaboration with Meta to provide reliable and independent outsourced media measurement and optimization solutions. The new feature promotes alignment of measurement reports with the contextual categories available in IAS's pioneering Content Block Lists solution for Meta, supporting advertisers in their performance and brand suitability objectives.
"We are closing the cycle for advertisers by providing granular, reliable, AI-powered insights across Meta, which fuel optimization solutions to protect brand value, minimize waste, and maximize return on investment," said Lisa Utzschneider, CEO of Integral Ad Science. Measurement reports aligned with contextual categories mean more coverage and performance for our clients' campaigns on Meta platforms.
As part of the solutionTotal Media Quality (TMQ)For Meta, contextual category reports provide advertisers with the most accurate and actionable measurements in terms of safety and brand suitability. The TMQ is driven by IAS's multimedia technology, which performs frame-by-frame video analysis—considering images, audio, and text—to provide the most accurate measurement at scale. Advertisers using IAS's Content Block List solution can now access the new contextual reports.
With Meta's contextual reports, advertisers obtain:
- More transparency:Enhanced visibility of the contextual relevance of content near ads in Feed and Reels, with reliable third-party analysis.
- Equivalent measurement reports:Aligned with the same contextual categories of the IAS Content Block List solution for Meta.
- Expanded contextual categoriesMore than 46 categories available — including Politics, Natural Disasters, Religion, Family and Parenting – Children's Content, among others — with global coverage in 34 languages.
InOctober 2024, a IAS announced the launch of its pioneering Content Block Lists for Meta., after being selected as the provider to develop this optimization solution. InApril 2024, IAS expanded its solution ofMeasurement of Brand Safety and Suitability to include the misinformation category, aligned with industry standards for Facebook and Instagram Feed and Reels formats. Already inFebruary 2024the company announced the availability of its measurementAI-based TMQ for Brand Safety and Suitability on Meta platforms, offering advertisers advanced and industry-leading coverage.
