There is less than a month left for one of the most important events in digital advertising in Brazil. The IAB Brazil – association that aims to promote the sustainable development of digital advertising – expanded the programming and, for the first time, AdTech & Branding 2024 will last for two days, on September 3 and 4, at the Santander Theater, in São Paulo. The meeting is an opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming the formats of digital advertising.
AdTech & Branding 2024 has as its main theme this year the reinforcement of its institutional campaign, released in June of this year – "IAB is the home of digital advertising". "Come closer" – and will address topics such as the training of professionals working in digital advertising, advertising in the streaming era, digital advertising and privacy, beyond the challenges and possibilities that artificial intelligence brings to those who work in communication.
The participation of the CEO of IAB US, David Cohen, the presenter Ana Hickmann and the influencer Camila Coutinho are confirmed, just like that of professionals from companies like Netflix, Globe, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media, among others. The complete event schedule can be checkedhere.
"This event has been consolidating over the years". Distribute the content over two days, in addition to bringing a larger audience and better accommodating the market as a whole, shows the variety of themes that make up the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging themes such as DOOH, CTV, Retail Media, AI and Creator Economy, says Cristiane Camargo, CEO of IAB Brazil
Registrations can be madehere. Associados do IAB têm direito a descontos exclusivos ao contatar eventos@iabbrasil.org.br.
Adtech to host CMO summit created by Cannes Lions and ANA
Within the programming of AdTech & Branding 2024, the IAB Brazil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, Association of Advertisers of the United States, theGlobal CMO Growth Council brings together the most relevant executives in the field to discuss trends, challenges and opportunities in the marketing sector. In this first edition in Brazil, about 40 professionals were invited to the meeting. The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, they will come to São Paulo for the event
The 2024 AdTech & Branding sponsors are:
- Master quota: Globe, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
- Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
- Bronze: Uber Advertising
- Support: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media and Offerwise
Press accreditation
Media outlets can now apply for accreditation for AdTech & Branding 2024 by emailcredenciamento@ovocom.com.br. It is necessary to send a name, surname, enterprise, cargo, area of interest and contact phone number
