IAB Brazil announced the selection of presidents and vice-presidents for its committees in 2025. Each group will bring together relevant professionals from different sectors of digital advertising to discuss and highlight the best practices for the entire market
The plurality of professionals is essential to ensure a rich debate about the directions of digital advertising. Thus, we managed to build more balanced solutions, innovative and aligned with the real needs of the sector, says Denise Porto Hruby, CEO of IAB Brazil
The presidents are elected for a one-year term, with the possibility of a single re-election for one more term. The vice presidents are appointed by the Board of IAB Brazil. The announced committees are: Regulatory and Legal Affairs, Digital Audio, Brand Safety, Creator Economy, DOOH (Digital Out-of-Home), Artificial intelligence, Retail Media and Digital Video
The first meetings of the committees are scheduled to take place starting at the end of February. Check below the new composition of each committee with their respective presidents and vice-presidents
Regulatory and Legal Affairs
President: Veronica Hoe (Meta)
Vice President: Natalia Kuchar (Google)
Digital Audio
President: Eliseu Barreira (Globo)
Vice President: Priscilla Barsotti (Spotify)
Brand Safety
President: José Melchert (Microsoft)
Vice-President: Rafael Davini (Exame)
Creator Economy
President: Mayer Mirmovicz (Social Tailors)
Vice President: Paula Morales (Record)
DOOH
President: Silvia Ramazzotti (JCDecaux)
Vice-President: Heitor Estrela (Electronic Media)
Artificial intelligence
President: Marcondes Farias (Microsoft)
Vice-President: Adriano Henriques (Artificial Gains)
Retail Media
President: Mariana Meinberg (Amazon Ads)
Vice-President: Marina Galvão (Magalu Ads)
Digital Video
President: Breno Barcelos (Google)
Vice President: Lucas Andrade (Netflix)
