StartNewsTipsAI promises to boost HR, but is hampered by a lack of strategic approach

AI promises to boost HR, but is hampered by a lack of strategic approach

The 2024 LinkedIn Workplace Learning Report reveals that four out of five workers want to learn more about artificial intelligence (AI) and how it can be applied to their roles. However, only 38% of leaders say they are helping their team develop skills with the tool. The die presents a critical challenge for the future of work: the impasses of integrating technologies into people management.

For Human Resources (HR) professionals, the ongoing technological revolution highlights the urgency of becoming less operational within organizations. "Many HR departments are still racing to establish themselves as strategic partners, and the integration of AI is a new challenge added to this scenario. After all, automation has the potential to significantly alter the nature of work and skill requirements, impacting roles and organizational structure," explains Roberta Gatte, CEO of PHR People Management Consulting.

It is essential for human resources professionals to understand their role in developing new skills and adapting to the changes brought about by AI. This involves not only the development of the training journey for people but also, above all, the self-reflection of Human Resources professionals on how they can demonstrate the value generated for the companies.

“Before preparing the organization for AI-driven changes, it is essential that HR broadens its own vision on the topic and develops a deep understanding of the implications and opportunities of technology,” says Roberta.

In this context, PHR Human Resources Management Consulting stands out as a transformation agent dedicated to identifying the specific needs of each organization. Based on general diagnoses, the PHR works closely with companies to develop personalized awareness experiences, highlighting the strategic role of HR and the potential of artificial intelligence to drive it forward.

Through an active listening approach and people-centered processes, the skills of leaders and employees are enhanced, preparing them to manage changes driven by technological innovations.

“We believe that the role of Human Resources is fundamental in preparing organizations for the future of work. Through our development programs, we are empowering HR professionals and managers to lead this transformation, strengthening their skills and expanding their influence in business areas,” says Roberta Gatte, CEO of PHR Consultoria em Gestão de Pessoas.

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