AI in e-commerce: 5 tips to sell more during the final stretch of Valentine's Day

During the week of Valentine's Day, celebrated on June 12th, Brazilian e-commerce is expected to record one of its peak sales periods of the year. In 2024, according to Ebit Nielsen, R$ 6.5 billion was transacted, representing a 12% increase compared to 2023. For small retailers still looking to make the most of the final stretch of 2025, artificial intelligence resources can help accelerate promotions, automate tasks, and improve the shopping experience, even with limited time available.

Lucas Bacic, CEO of Loja IntegradaOne of the largest e-commerce platforms in Brazil shows five practical ways to use artificial intelligence to optimize sales during seasonal dates like Valentine's Day.

1. Create personalized campaigns quicklyArtificial intelligence allows generating promotional texts, product titles, and optimized descriptions with few commands. This helps the retailer to set up last-minute campaigns more quickly and coherently, adapting the tone to the audience's profile.
2. Suggest products based on purchasing behaviorAI-powered platforms can identify which products have the highest conversion potential based on browsing history, previous purchases, and seasonal dates. This allows for the creation of more strategic and personalized digital showcases, even without a specialized marketing team.
3. Automate operational tasks to save timeAccording to Bacic, many shopkeepers still juggle multiple roles and waste time on activities that could be delegated to technology.
   AI can handle routines such as price adjustments, coupon creation, inventory management, and customer communication. This allows the entrepreneur to focus on strategic decisions and customer relationships.
   
   At Loja Integrada, for example, Komea, an AI intelligent agent network launched in early June and still in the testing phase, features functionalities that assist in operations in a simple and integrated way into the retailer's daily routine.
4. Use data to make quick decisionsTools with artificial intelligence also assist in real-time data reading. They allow understanding sales performance, correcting strategy flaws, and highlighting products with the highest conversion potential without relying solely on intuition.
5. Improve the customer experience with intelligent interactionsAI-powered automated support, such as quick responses to frequently asked questions, reduces cart abandonment and improves the store's perception of agility. On commemorative dates, when decision-making is usually more immediate, this can make a difference in the final result.

Artificial intelligence, according to Bacic, should not be seen as a one-time resource, but as a strategic ally throughout the entire commercial calendar.

"It's not just about Valentine's Day. AI can be an ally in all the dates that traditionally boost e-commerce, such as Father's Day, Children's Day, and Christmas, which will still occur in 2025. Those who learn to apply technology with clarity and purpose get ahead not only in a campaign but throughout the store's growth journey," says Lucas Bacic, CEO of Loja Integrada.