For 60% of small and medium-sized Brazilian business leaders, the expectation for 2025 is to expand their businesses. However, the growth of these businesses may be limited by internal and management challenges, as 98% of entrepreneurs are responsible for strategic decisions in at least one area, and 96% perform operational tasks in at least one area. The data are from the "Cabeça de Dono" survey, conducted by Instituto Locomotiva at the request of Itaú Empresas.
This "Achilles' heel" is what Loja Integrada aims to address with two recent technologies: the Channel Hub and the Marketing Automation module. The first ensures the delivery of an optimized catalog for marketplace channels, guaranteeing high product approval rates. The second recovers sales through the delivery of automated messages to customers who did not complete a purchase during browsing, generating over 23 million reais in sales recovery. Both are facilitated by machine learning and artificial intelligence (AI) models. With these solutions, thousands of entrepreneurs will be able to re-engage customers, advertise their products across various channels, and generate new reach in just a few clicks.
“In the current scenario, where most sales occur through channels such as marketplaces, the biggest challenge was adapting products to different formats and requirements. To overcome this barrier, we developed generative AI models that ensure that new products are registered with high-quality data and automatically adapted to the specific requirements of each marketplace,” explains Victor Popper, CEO of Loja Integrada.
Based on the catalog of the chosen marketplace, the AI automatically suggests the correct attributes to ensure the product is quickly accepted by the platform, adjusting the data to the required format. This release is the result of introducing a new layer of unified data, where the history of prices, freight, inventories, and products is consolidated, for example, with conversion metrics.
Considering that more than 80% of Brazilian retail sales in 2024 occurred on marketplaces, and 10% of sales in 2025 will occur on social media, according to data from Simplicty, the challenge for the digital entrepreneur is no longer to create a store but to connect and operate across multiple channels while maintaining competitive margins and a customer base.
“Selling a second time to the same customer is five times cheaper than winning over a new audience. That’s why Loja Integrada is taking a leap that is already revolutionizing the operations of entrepreneurs: new automated customer engagement and retention campaigns, where, based on the consumer’s browsing data, it is possible to send messages to close the purchase, without having to configure anything”, he continues.
In recent months, Loja Integrada had already announced a partnership with Indexa.AI, in addition to new features such as a shareable cart link, evaluation tool, updated search engine and price segmentation by zip code.
