For 60% of leaders of small and medium-sized Brazilian companies, the expectation for 2025 is to expand its business. However, the growth of these businesses may be limited by internal and management challenges, since 98% of entrepreneurs are responsible for strategic decisions in at least one area, and 96% perform operational tasks in, at least, an area. The data is from the "Owner's Head" survey, conducted by Instituto Locomotiva at the request of Itaú Empresas
This "Achilles' heel" is what Loja Integrada seeks to solve with two recent technologies: the Channel Hub and the Marketing Automation module. The first guarantees the sending of an optimized catalog for marketplace channels, ensuring high product approval rates. The second, recovers sales through the delivery of automated messages to customers who did not complete a purchase during browsing, generating over 23 million reais in sales recovery. Both are facilitated by machine learning and artificial intelligence (AI) models. With these solutions, thousands of entrepreneurs will be able to re-engage customers, advertise your products on various channels and generate new reach, in just a few clicks.
"In the current scenario", where a good part of the sales occurs in channels like marketplaces, the biggest challenge was adapting products to different formats and requirements. To overcome this barrier, we develop generative AI models, that ensure new products are registered with high data quality and automatically adapted to the specific requirements of each marketplace, explain Victor Popper, CEO of Loja Integrada
Based on the catalog of the chosen marketplace, the AI automatically suggests the correct attributes to ensure that the product is quickly accepted by the platform, adjusting the data to the requested format. This launch is the result of the introduction of a new layer of unified data, where the price history is consolidated, freights, stocks and products, for example, with conversion metrics.
Considering that more than 80% of Brazilian retail sales in 2024 took place in marketplaces, 10% of sales in 2025 will occur on social media, according to the data from Simplicty, the challenge of the digital entrepreneur is no longer to create a store and, yes, the ability to connect and operate across multiple channels while maintaining competitive margins and a customer base.
"Selling a second time to the same customer is five times cheaper than acquiring a new audience". That's why, Loja Integrada is making a leap that is already revolutionizing the operations of entrepreneurs: new automated campaigns for customer engagement and retention, where based on consumer navigation data, it is possible to send messages for the completion of the purchase, without needing to configure anything, continue
In recent months, Loja Integrada had already announced a partnership with Indexa.AI, in addition to new features like shareable cart link, assessment tool, updated search mechanism and price segmentation by postal code
