Shipay Technology,Digital payment systems integration hub, started the year motivated by an impressive performance. In 2024, the startup registered aaverage growth of 60%in three indicators: number of customers (44%), financial volume transacted (62%) and number of transactions processed (62%) – still in December, almost R$4 billion were processed, through 13.5 million transactions.
Driven by partnerships with major banks such as Itaú, Banco do Brasil, Bradesco, Santander, Sicredi and Sicoob, in addition to market-leading software such as TOTVS and SAP, Shipay has consolidated its position as aa complete payment solutionfor the companies. Founded in 2020, the startup integrates digital payment systems with various transaction formats such as Pix, digital wallets, and cryptocurrencies to ensure that businesses operate with simplicity and security, with immediate payment confirmations and the elimination of improvised cash reconciliation processes.
Large clients, such as Burger King and Porto Seguro, are also part of Shipay's portfolio, which also offers benefits including savings on transaction fees and the freedom to choose the preferred bank for receiving payments. "With the platform, our clients have the security that transactions are being processed quickly and without fraud risks, as the payment confirmation is directly validated by the bank. The flexibility to integrate multiple financial institutions also ensures operational continuity in case of any instability in a single bank's system," he emphasizes.Charles Hagler, former director of TOTVS, VP of Embraer and CEO of Shipay.
The services and technology of the hub reflect a broad movement in the digital payments market in Brazil. An Ebanx study indicates that Pix could surpass credit cards in e-commerce by 2025, accounting for 44% of online transactions, compared to 41% for credit cards. However, despite this growing adoption, 65% of companies still use bank slips as the main payment method, according to a survey by Qive, with support from Endeavor.This demonstrates that there is a significant space for reliable solutions that, in particular, integrate different forms of payment within corporate operations.
“With an increasingly significant transition from physical money to digital means, companies and consumers are more attentive to security and agility. Therefore, our focus for this year is to create a model that can be useful for companies in any sector, with a model that combines trust, flexibility and integration in payment and transaction processes”, he explains.Luiz Coimbra, president of Shipay and former director of Citibank and Itaú.
With bold goals for 2025, targeting the betting sector and ERPs (Enterprise Resource Planning), Shipay aims to further contribute to the modernization of this market. In the case of thebetsThe goal is to achieve 70% penetration and process approximately R$ 60 million in monthly transactions. Meanwhile, in the ERP sector, the goal is to integrate with at least 50% of the market, reaching 10 million transactions per month.
